Judaism and Jewish jewelry, all tied in together.

Can this quote be any better?

We love social media, love love love it!  But come on, we are not ALL that perfect– but photos show life as fabulous, right?  Do we all have a gazillion high-end purses and fancy shoes?  An outfit that is brand new to wear every single day with no repeats?  A spouse that adores and smiles at you every single second of your tropical vacation?  And the kids!!  They are always behaving and perfect, right?


I mean, who wants to see the boring photos like paying bills, washing dishes, laundry, changing sheets? We have to do these mundane activities though. So salt does look like sugar, don’t be mislead.  I remember a friend once said to me, “you are such a great mom, and your facebook shows how well-behaved your kids are, and do they know how lucky they are? You are always traveling with them.”

Um no.

That was when it dawned on me that what is posted and what is seen are two different animals.  The outtakes of the mess in the kitchen next to the perfectly chef-inspired dish, or the makeup that spilled all over the car when you grabbed your purse to take a quick picture because the sun was just about to set.  How about the time your dog tore up the outfit you were supposed to return after wearing it in a photo shoot?  Why don’t those make it into social media?

Now there would be a great page, #realdayinthelifeofablogger.  LOL


Not everything is the way you think it is It ain’t all roses


Using Alef Bet Jewelry as an example,  it appears like each piece of  jewelry is an easy sell, and easily managed. But, what you don’t see is the difficulty we go through trying to build our website, marketing and finding customers. We have the designs in our heads, but you don’t see the issues going into manufacturing and creating them. The problems that arise when the diamonds are not set perfectly, when the order comes in wrong, a stone falls out, or when you make an order and the store decides not to pay after an order is shipped.

How about when my kids were small and instead of putting them in daycare they were in the office with us?  Hey, you didn’t know that did you?  Trying to sell jewelry with a kids screaming in the background isn’t ideal.  Trust me.

So salt does look like sugar, don’t be mislead.

What goes on in your life that we don’t “see?”

Lay it out in the comments, it felt good venting, have to admit!


We think that it’s no coincidence that Purim falls in March, which is National Women’s History Month. Purim always calls for the reading of the Book of Esther, the woman who embodies Jewish resistance to annihilation. That’s what we call girl-power, Kosher-style!

Rabbinic tradition tells us that Esther was one of the four most beautiful Jewish women of all time (Sarah, Rahab and Abigail were the others). What you may not know about Esther is that her Hebrew name was Hadassah (meaning “myrtle tree”), now familiar to us as the benevolent organization of women who work in support of the Jewish community, and the larger world-community, too.

She was a Jewish orphan who became the most powerful woman on earth, by marrying King Ahasueras , King of Persia. Was it looks alone? Was it that year-long makeover that Esther experienced, with all of those aromatic baths, oils, myrrh and perfumes? Not likely – King Ahasueras had lots of options. He was, after all, the world’s most eligible bachelor! Yes, he had a harem. And of all the babes in the realm, he chose Esther as his queen. And the rest is history.

Our advice for Purim: enjoy a lovely bath, a nice massage with aromatherapy oils, and put on your favorite jewelry in celebration of Esther, and women everywhere.

Spa Google Image Relaxing at the Lady Spa



Always Believe in Something Wonderful

Always believe… Always believe that something wonderful is going to happen in your life.  If you don’t live with dreams and aspirations, you go about your life and nothing happens.  Well, stuff happens, but nothing HAPPENS.  No job change, no meeting new people, no getting out of your comfort zone, no better grades, no advancement. […]

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Mitzvah + Red String Bendel Hamsa Bracelet

Can I help you with that? This question was posed to us in a facebook group that I am a part of for online marketing.  A simple question, nothing is expected from one another but honest help.  No fees, no self-promotion, just help. Awesome. Anyone can do that, helping one another with business, work, e-commerce […]

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Heart Matters– Valentine’s Day

February 14 is Valentine’s Day, the most romantic day of the year for lovers. But what if you’re not crushing on anyone special at the moment? This Valentine’s Day, we encourage you to think of all of the people who inspire your love, and who love you back. Then let them know, with a gift […]

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Chai– Not the Tea but a Symbol

We know, you order Chai masala tea at your local Indian restaurant.  It is sweet, creamy and oh-so-delicious.  This is also what comes up when you do a google search for Chai. Happened to us, so you aren’t the only one out there.     A chai is actually a combination of 2 Hebrew letters: […]

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What is the Meanings of Evil Eye Colors

  We all know the traditional blue color is for luck.  Well, if you didn’t, it is for luck. It’s the other colors that are so intriguing.  When you see images or clothing with different colored eyes on them, their symbolic representation is alluring. Now, with all different types of harmful stuff out there, one […]

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Contest Time is Always Fun!!

There is the blessing, called the Shema Israel, it is a BIG deal.  Such a BIG DEAL, that every single Jewish person knows it. I mean every.  Religious or not, they at least know the meaning and the first 3 words.   The Shema Israel blessing (translated) reads, “Hear O’ Israel, The Lord is Our G-d, […]

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Why is Hanukkah So Late This Year, 2016?

Are we the luckiest people around this 2016 or what? I mean, we get to have Chrismukkah instead of Thanksgivvikah this year! We get to also have New Year’s Eve-ikkah too this year!!  Ok, I made that up (New Year’s Eve-ikkah) And, let’s not forget the after-Christmas sales while we are still gifting for Chanukkah. […]

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Stackable Rings Trend Here to Last

Fashion is ever changing and not remaining in one place for too long. It’s a rare thing when something stays on trend for longer than a season or two but when it does then you know that it’s probably one worth participating in. The stackable ring trend is one of those long lasting trends, and I […]

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