About Us

Our Favorite CoffeeAlef Bet Jewelry is a mother-daughter company based out of Los Angeles, CA. Paula, the mother, began selling jewelry when her children were small sincer her husband wouldn’t buy her any baubles, and she needed to increase her personal stock.  Alissa, the daughter, joined up while attending UCLA in 1996, after her husband suggested that they manufacture Hebrew alphabet charms.  That is how the name Alef Bet Jewelry was created…the first product was alphabet beads.

Paula has three daughters and five grandchildren, and Stewart, does the “books” and can often be found at giftshows as the official shlepper.  Alissa has three children, and all of them grew up in the office and at the gift shows.  Alef Bet is a family run business and proudly can say that we make our jewelry in the United States of America.

Alef Bet Jewelry no longer manufactures only letter beads in Hebrew, but lots and lots of great jewelry!  Stars of David, Hamsas, Chais, Mezuzot, hearts, evil eye charms, etc.

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{ 7 comments… read them below or add one }

Abhi Katkuri February 7, 2011 at 1:48 pm

Great work Paula…

Keep it going…


Ilene Barbara Nelson February 7, 2011 at 2:07 pm

Hello Paula and Alyssa: I grew up in Diamond Bar, CA. I now live in
Long Island, NY. Your jewelry is really quite unique and very cool!
I wish you much more continued success–I will be visiting your web site again. I really relate to your themes and inspirations and
inspiring messages! Thank you for the love ring. I am just getting
over a critical illness and your goodwill has lifted my spirits. Thank
you very much, again! Please send it to:

Ilene Barbara Nelson
65 Prospect Ave.
Apt. 17W
Hewlett, NY 11557


Arlene Strategos February 7, 2011 at 2:36 pm

Your jewelry is so unique and well made.
I love the new piece ,Woman of Valor”. Perfect gift for my sister.Shhhh,don’t tell the Colorado family.
Have a great day


jewishstarjewelry February 7, 2011 at 9:12 pm

We’ll keep in quiet for you!


Donna Tanner February 7, 2011 at 5:51 pm

I definitely will take a peek at your new “modern heart-shape” bracelet in amethyst, for my daughter who is an Aquarian. I love my gold-plated Star of David and wear it every day!
Happy Valentine’s Day, everyone… ♥ ♥ ♥


Debbie Milstein February 12, 2016 at 8:26 am

Where can I get the rose gold heart bracelet or the cable heart bracelet? Couldn’t find!


Alef Bet Jewelry February 12, 2016 at 10:21 am

Alef Bet.com is The website.
The search button will guide you if you type in heart cable bracelet. Thanks!