About Us

Our Favorite CoffeeAlef Bet Jewelry is a mother-daughter company based out of Los Angeles, CA. Paula, the mother, began selling jewelry when her children were small sincer her husband wouldn’t buy her any baubles, and she needed to increase her personal stock.  Alissa, the daughter, joined up while attending UCLA in 1996, after her husband suggested that they manufacture Hebrew alphabet charms.  That is how the name Alef Bet Jewelry was created…the first product was alphabet beads.

Paula has three daughters and five grandchildren, and Stewart, does the “books” and can often be found at giftshows as the official shlepper.  Alissa has three children, and all of them grew up in the office and at the gift shows.  Alef Bet is a family run business and proudly can say that we make our jewelry in the United States of America.

Alef Bet Jewelry no longer manufactures only letter beads in Hebrew, but lots and lots of great jewelry!  Stars of David, Hamsas, Chais, Mezuzot, hearts, evil eye charms, etc.


  1. Hello Paula and Alyssa: I grew up in Diamond Bar, CA. I now live in
    Long Island, NY. Your jewelry is really quite unique and very cool!
    I wish you much more continued success–I will be visiting your web site again. I really relate to your themes and inspirations and
    inspiring messages! Thank you for the love ring. I am just getting
    over a critical illness and your goodwill has lifted my spirits. Thank
    you very much, again! Please send it to:

    Ilene Barbara Nelson
    65 Prospect Ave.
    Apt. 17W
    Hewlett, NY 11557

  2. Your jewelry is so unique and well made.
    I love the new piece ,Woman of Valor”. Perfect gift for my sister.Shhhh,don’t tell the Colorado family.
    Have a great day

  3. I definitely will take a peek at your new “modern heart-shape” bracelet in amethyst, for my daughter who is an Aquarian. I love my gold-plated Star of David and wear it every day!
    Happy Valentine’s Day, everyone… ♥ ♥ ♥

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