AN EYEFUL EVIL EYE JEWELRY

Sterling silver evil eye bracelet
Sterling silver evil eye bracelets
Glass and evil eye silver bracelet
Evil Eye Glass and Silver Bracelet

Our “evil eye” jewelry is extremely popular. Some of the feedback we enjoy receiving is that our designs offer ancient talisman in modern, feminine, cool, hip, even glamorous and fabulous form. Basically, so you don’t feel like you’re wearing a museum relic—not that there’s anything wrong with antiquities, by the way. 

People from Israel, Greece, Sicily, Italy, Turkey, North Africa and other areas around the Mediterranean are usually familiar with this idea of the “eye”—it’s part of the culture and has been for thousands of years. The eye (usually blue) gazes out over doorways, dangles from the rear-view mirrors of taxicabs, and is carefully pinned inside baby-clothes. It even hangs around the necks of hard-working donkeys!

But maybe the concept loses a bit in translation. The use of the word “evil” puts some people off.

Blue Diamond and Gold Evil Eye

“Evil” sounds really aggressive, but folkloric scholars (and yes, there are such people) generally share the opinion that the evil eye is generally perceived as passive. Foremost among these scholars was Dr. Alan Dundes, who worked and taught at the University of Berkeley.

Dr. Dundes’ exhaustive and fascinating studies include an essay called “The Wet and the Dry: The Evil Eye.” Here, he discusses the idea that the evil eye is usually associated with envy, jealousy, or longing. The classic example: a childless woman, for instance, may gaze with yearning at a baby, and this results in the child being affected by the evil eye. The woman isn’t really “evil” in the contemporary sense of the word.

As for the title of Dr. Dundes’ essay, he associates traditional affliction by the evil eye with becoming parched, dried-out, and drought, true to the Middle Eastern origins of the symbol, where fresh water may be more precious than rubies and pearls.“Google” him for a really fascinating read.

Silver Evil Eye

And meanwhile, have yourself a nice, cool glass of water—hydration is key!—and check out our great collection of eye jewelry. Think of it as a “protective” eye watching over us all.

Bridal Jewelry–“MADE” OF HONOR!

We checked the statistics, and according to Brides Magazine, the US Census Bureau and other sources, June is still the month of choice for weddings in theUS. To this we say, “Mazel tov!”.

Typically, the bridal jewelry is a family heirloom or a really significant investment piece. This isn’t just a Jewish thing, by the way. When we travel and shop the world for our company, we’ve stood breathless in the presence of traditional Indian wedding jewelry sets (collar, bracelets, earrings, head-piece), for example, ornately rendered in 22 karat yellow gold, and swaying with ruby-drops. Now, THAT’s a fashion statement!

August, September and October also are popular months for stepping beneath the chuppa, tie the knot, jump the broom—choose your metaphor. Our collection includes many items which are ideal for the maid or matron of honor, bridesmaids, flower-girls, ring-bearer and groomsman. But the real hit this season for the bridal party is our new “Looking For…” series of “message” bracelets, ideal for the bridesmaid who is still on the matrimonial market!

Looking for a Jewish Guy Bracelet
Looking for a Jewish Guy

These sterling silver chain accessories are sleek, modern, “ID”-style bracelets with a message-plate inscribed with the lady’s priority. The nameplate may read, “Looking for (Jewish) guy”, “Looking for (Smart) guy”, “Looking for (Nice) guy”, etc. The specific adjective of choice is set in gold-wash in the sterling plaque area.

Looking for a Nice Guy Bracelet
Looking for a Nice Guy Bracelet

What we love most about

Looking for a Christian Guy Bracelet
Looking for a Christian...

these is that each word is accented by a cute little icon. For instance, “Jewish” is accented with a small Star of David. “Smart” is accented by a tiny illuminated light-bulb, for bright ideas.  “Rich” (yes, we call this our “gold-digger bracelet!) is accented by a glittering bit of prong-set bling! And so on. We have a Christian version too, set with a small cross.

And, we offer an equivalent for the guy who’s still looking—his version has the same basic message-plate designs, reading “Looking for a (Rich) Girl”, etc., set on a manly leather band.

Looking for a Rich Guy Bracelet
Looking for a Rich Guy
Looking for a Smart Guy Bracelet
Looking for a Smart Guy Bracelet

 

 

So, let’s say you want it all in one package, and who doesn’t? Nice, smart, rich, etc.? It may take more than a bracelet to get it. But start by asking for exactly what you want.