Heart Matters– Valentine’s Day

Beaded handmade lucky symbol bracelet
Heart and Horse Shoe Lucky Symbol Beaded Bracelet

February 14 is Valentine’s Day, the most romantic day of the year for lovers. But what if you’re not crushing on anyone special at the moment?

This Valentine’s Day, we encourage you to think of all of the people who inspire your love, and who love you back. Then let them know, with a gift of exquisite love-jewelry from Alef Bet.

Because we think that love is all about believing, and about courage. The very word itself, “courage”, comes to us from the Latin word for “heart”.

Our collection of uniquely heart-warming Judaica jewelry includes many heart-shaped pendants and other pieces which are gifts to be cherished year-round. But if you’re feeling less literal, our exclusive “Woman of Valor” necklace celebrates feminine strength and courage. And, our huge array of Hamsa and watchful “eye” jewelry wraps all of your loved ones with an aura of sheltering protection, long after the last Valentine’s Day chocolate has been gobbled up.

Order now for prompt delivery by February 14.

Wear in good health—and with heart.
Paula & Alissa

What’s Arm Candy

Is arm candy really candy? 

According to urban dictionary it is a hot date.  An especially attractive date, escort or other companion to a special event, though not someone necessarily chosen for their intellectual company (wink, wink).   More on the simply to appear important, wealthy or worthy of attention type of company.

And now enters our idea of “arm candy!”  Feast your eyes on these hot babes!!

This a real party, or arm-candy.  It is good to look at, has no calories, never ages or rots, doesn’t talk back and is the perfect date.

You’re probably wondering how to make a party like this, well, it’s rather simple.

First, don’t be afraid of colors.  Notice the silver, rose gold, red and blue here.  There are fakes lurking on the arm and over 2ct of diamonds set in real 14k gold.  No one cares about the combination, but what they do care about is the look.  I can feast my eyes on this stack just as easily as a hunk of a guy who walks in at a party.  In fact, my eyes might go from the guy to the lady wearing this in less than 3 seconds flat.


My favorite kind is like this, good on the eyes and leaves no calories lurking behind.  Hence, the word “arm candy.”  A modern day arm candy, but candy all the same.



hamsa and opal star of david bracelets

Stacking Bracelets 101


Deciding how to stack and layer your bracelets can, at times, be overwhelming. There are so many bracelets, bangles, cuffs available…the options are unlimited! Here are some ways to help make the decision easier and make you more confident when rocking your bangle sets!


To decide on the style of your personal bracelet stack, think of your own style and personality first. Are you the classy, elegant type of girl or do you prefer cool and laidback outfits? Do you love natural colors or are you more into sparkling and girly stuff? Or are you a combination of the above? Asking yourself these questions is a great way of becoming aware of your own personality and style. Remember: you are unique and your personal bracelet stack should match YOU!

bracelet bracelets2

To narrow down the options for the combination of your choice let’s take a closer look at the style of your soon-to-be-bracelet stack. An important question you’ll want to ask yourself here is: do I want my bracelet stack to match and compliment my wardrobe or do I want it to really stand out and be the eye-catching part of it? This will give you a rough idea of what your bracelet stack will look like.

diamond initial cuff bracelet


Once you have an idea of the stack’s style in mind, it is important to make your decision on a color scheme. We have two main options here: the first one is to choose a specific color and/or metal and stick with it. This option is perfect if you either have a bold color as your all time favorite (like pink or purple) or if you prefer to dress in a specific color theme.

Colorful opal hamsa bracelets

Judaic Themed Cable Bracelets

The second option is to mix and match different colors or metals to create your personal bracelet combination. In line with your personal style and the stack’s style you decided on, you can either combine colors of the same color family here or go all bold and crazy by combining different colors with lots of contrast.

Visit alefbet.com to see more great choices.


Easiest Bracelet. E.V.E.R.


There are bracelets of all sorts on the market, each one appealing to many different people.  We all have different size wrists, and styles.  We want to gift someone the best bracelet around, but don’t know their size.  What if we mess up, and it is too small, or too large?  And so on and so on.

Hamsa Bracelet with gemstones
Hamsa Bracelet with gemstones


Then there is THIS bracelet.  Seriously.  The answer.

On the backside is a special knot, called a macrame knot.  It slides open and closed so easily, you can do it with one hand.  You might think the beads hanging off of the back might be bothersome, but they really aren’t.  Honestly, you won’t even feel them. You’ll just be comfortable wearing this bracelet.


macrame bracelet


Macramé knotting is first believed to have originated with 13th-century Arab weavers. These artisans knotted the excess thread and yarn along the edges of hand-loomed fabrics into decorative fringes on bath towels, shawls, and veils, but most importantly their camels and livestock. From there, it traveled to Spain and Italy and onto England.  It was introduced into England at the end of the  17th century. Queen Mary taught the art of macramé to her ladies-in-waiting.  

Of course, it then made its way to America, and it can then be said that sailors made macramé objects in off hours while at sea, and sold or bartered them when they landed.   Now hammocks, jewelry, knots, and even belts are made using that ancient art of macrame.  

Take this design and mesh it with modern style.  And wow!

Actually, the hamsa charm also originated from the Middle East.  Just think of the history in this bracelet!



Evil Eye Bracelet Arm Party

Evil and health inspired jewelry
Arm Party

Evil eye jewelry and hamsas are the best seller in jewelry at the moment!  Preparing for the New York Gift Show later this month, I stuck 7 bracelets on my wrist and went “LOVE IT!”  Call it an arm party, call it arm candy….I call it fun, colorful and bring me more to pile on my wrist!!!  Of course, I grabbed my cell phone, clicked away and voila!

To make your own arm party, don’t hesitate about mixing metals or colors.  On display are:  semi-precious gemstone bracelets with gold plated beads, bendel bracelet which never ever comes off, Hebrew bracelet which reads “a complete healing”,  a new hamsa bracelet, and multi-colored evil eye beads on golden round beads.


Bracelets with a Judaic Flair

Jewish Star macrame bracelet
Jewish Star Bracelet with black diamonds

There are many ways to wear jewelry.  Some days you can be classy, edgy, mis-matchy, sophisticated… You get my drift.  However, the one nice thing with style these days is that nothing really has to match.  Bracelets for sure need no rhyme or reason….pile those on and clink clank away!

Judaic Good Luck Bracelets
Judaic Good Luck Bracelets

Cable Bracelets Galore


Stack them up, pile the bracelets on!
Judaic Themed Cable Bracelets
Too Many Bracelets?


Ok, so the style nowadays is bracelets. Bracelets stacked, piled on high, jingling and jangling on your wrist!

I have to admit I love the sound of the clanking and movement on my arm as my bracelets hit against one another making a soft melody of sorts. 

I call it jewelry music to my ears.

This image is of stainless steel cable bracelets set in sterling silver with diamonds.

The evil eye design has a large center sapphire, worn to bring you good luck.

The nice thing about the steel metal is that is doesn’t tarnish as silver does.


Clank, clank, clink, clink. How many can you wear at once?


Each design is available in four colors: rose, silver, black, gold

a) hamsa with two hearts

b) rondels

c) tri-color cuff

d) evil eye

e) triple hearts

f) circles

g-j) triple six pointed stars aka Jewish Stars

k) Chai — Hebrew for Life

 And if you wanted a matching ring with all luck symbols, well hey…. take a peek here!


Sterling silver evil eye bracelet
Sterling silver evil eye bracelets
Glass and evil eye silver bracelet
Evil Eye Glass and Silver Bracelet

Our “evil eye” jewelry is extremely popular. Some of the feedback we enjoy receiving is that our designs offer ancient talisman in modern, feminine, cool, hip, even glamorous and fabulous form. Basically, so you don’t feel like you’re wearing a museum relic—not that there’s anything wrong with antiquities, by the way. 

People from Israel, Greece, Sicily, Italy, Turkey, North Africa and other areas around the Mediterranean are usually familiar with this idea of the “eye”—it’s part of the culture and has been for thousands of years. The eye (usually blue) gazes out over doorways, dangles from the rear-view mirrors of taxicabs, and is carefully pinned inside baby-clothes. It even hangs around the necks of hard-working donkeys!

But maybe the concept loses a bit in translation. The use of the word “evil” puts some people off.

Blue Diamond and Gold Evil Eye

“Evil” sounds really aggressive, but folkloric scholars (and yes, there are such people) generally share the opinion that the evil eye is generally perceived as passive. Foremost among these scholars was Dr. Alan Dundes, who worked and taught at the University of Berkeley.

Dr. Dundes’ exhaustive and fascinating studies include an essay called “The Wet and the Dry: The Evil Eye.” Here, he discusses the idea that the evil eye is usually associated with envy, jealousy, or longing. The classic example: a childless woman, for instance, may gaze with yearning at a baby, and this results in the child being affected by the evil eye. The woman isn’t really “evil” in the contemporary sense of the word.

As for the title of Dr. Dundes’ essay, he associates traditional affliction by the evil eye with becoming parched, dried-out, and drought, true to the Middle Eastern origins of the symbol, where fresh water may be more precious than rubies and pearls.“Google” him for a really fascinating read.

Silver Evil Eye

And meanwhile, have yourself a nice, cool glass of water—hydration is key!—and check out our great collection of eye jewelry. Think of it as a “protective” eye watching over us all.

Bridal Jewelry–“MADE” OF HONOR!

We checked the statistics, and according to Brides Magazine, the US Census Bureau and other sources, June is still the month of choice for weddings in theUS. To this we say, “Mazel tov!”.

Typically, the bridal jewelry is a family heirloom or a really significant investment piece. This isn’t just a Jewish thing, by the way. When we travel and shop the world for our company, we’ve stood breathless in the presence of traditional Indian wedding jewelry sets (collar, bracelets, earrings, head-piece), for example, ornately rendered in 22 karat yellow gold, and swaying with ruby-drops. Now, THAT’s a fashion statement!

August, September and October also are popular months for stepping beneath the chuppa, tie the knot, jump the broom—choose your metaphor. Our collection includes many items which are ideal for the maid or matron of honor, bridesmaids, flower-girls, ring-bearer and groomsman. But the real hit this season for the bridal party is our new “Looking For…” series of “message” bracelets, ideal for the bridesmaid who is still on the matrimonial market!

Looking for a Jewish Guy Bracelet
Looking for a Jewish Guy

These sterling silver chain accessories are sleek, modern, “ID”-style bracelets with a message-plate inscribed with the lady’s priority. The nameplate may read, “Looking for (Jewish) guy”, “Looking for (Smart) guy”, “Looking for (Nice) guy”, etc. The specific adjective of choice is set in gold-wash in the sterling plaque area.

Looking for a Nice Guy Bracelet
Looking for a Nice Guy Bracelet

What we love most about

Looking for a Christian Guy Bracelet
Looking for a Christian...

these is that each word is accented by a cute little icon. For instance, “Jewish” is accented with a small Star of David. “Smart” is accented by a tiny illuminated light-bulb, for bright ideas.  “Rich” (yes, we call this our “gold-digger bracelet!) is accented by a glittering bit of prong-set bling! And so on. We have a Christian version too, set with a small cross.

And, we offer an equivalent for the guy who’s still looking—his version has the same basic message-plate designs, reading “Looking for a (Rich) Girl”, etc., set on a manly leather band.

Looking for a Rich Guy Bracelet
Looking for a Rich Guy
Looking for a Smart Guy Bracelet
Looking for a Smart Guy Bracelet



So, let’s say you want it all in one package, and who doesn’t? Nice, smart, rich, etc.? It may take more than a bracelet to get it. But start by asking for exactly what you want.

Charm Bracelet: Hamsa, Evil Eye Charms on a Bracelet

Today, a charm-bracelet is a standard piece of jewelry for women everywhere. The “charms” may be pretty tame stuff—a tiny golden poodle, a stiletto shoe, maybe a cute mini-cupcake.

But the origin of the charm-bracelet, and the wearing of charms, was originally a bit more powerful. Charms are amulets, talismans. Their general purpose: to protect the wearer from harm.

The English word “charm” comes from “carmen”, the Latin word for song, or singing. Romance languages clearly reflect this origin. In Spanish and French, a polite greeting translates “I am enchanted to meet you” (enchante, encantado)—and in these words, we see the word “chant”, as in song. Meaning to literally be charmed, or bewitched, by singing or song. 

Many of our favorite pieces of jewelry may be called charms, because their ancient origins trace back to a belief in protective magic. With cultural roots deep in the Mediterranean and Middle East, the “eye”, the protective hand, the “red thread” bracelet, even the emblem of the fish are now worn by people all over the world. We’ve seen the “eye” and the Hamsa worn by young hipsters in Oslo, Tokyo, and lots of other places far from the lands where these symbols originated.

Do charms “work”? We certainly believe that a symbolic gesture of love, such as giving the gift of our “eye” or Hamsa jewelry, surrounds and shields the wearer with good vibes. That’s the great thing about love: one size fits all.