Star Gazing

As you know, people of the Mediterranean and the Middle East have been using traditional jewelry to ward off the “evil” eye and bring them good luck for…well, for as many generations as the pomegranate has seeds.

These amulets and talismans were not really a fashion-statement. Often, they consisted of no more than a single blue bead on a leather strand. Like a good pair of boots or a good hat, they served a functional purpose—mainly, for protection.

But, guess what: the Beautiful People have discovered these ancient emblems of protection, and they’ve become glamorous. We especially love the fact that brilliant businesswoman Lynda Resnick wears a red bendel bracelet in her executive portrait. By the way, we are in no way suggesting that Ms. Resnick, or any of the other celebs, is wearing a piece of Alef Bet jewelry—we only wish. But, it’s still cool. Ms. Resnick is the strategic powerhouse behind POMWonderful, the brand who put fresh pomegranate juice, cleaned pomegranate arils (seeds) and other fantastic pomegranate products on the shelves of mainstream American supermarkets. Her Los Angeles-based company also owns Fiji Water and Teleflora. Did the magical red thread around her wrist help it all to happen? Couldn’t hurt.

And check out these pics of LiLo, Kim Kardashian, Shakira, Rihanna and even Paris Hilton riffing on the Evil eye theme. Since the rich and famous inspire so much envy, again, a little traditional protection certainly could not be a bad thing.

 

Let’s Lighten Up for Purim

At first glance, the Jewish calendar seems to be strewn with solemn sacred occasions.  Many holidays do command reverence in its most solemn forms, such as atonement.

Then there’s Purim.

Traditions vary, depending upon where in the Jewish world you are. It’s safe to say that Purim is triumphant, noisy, even rowdy, and brings a playful carnival atmosphere to this holiday which will be observed come sundown March 19-20, 2011.

One of the most universal Purim celebrations is the giving of  mishloach manot.  The Book of Esther—and Esther really is the heroine behind Purim—commands us to give gifts of food (or money for food) to the needy.  And, many people do more than this—friends and families exchange yummy gifts, too.  Baskets of cookies, especially the buttery poppy-seed treats known as “Hamantaschen”, are a Purim classic, and lots of other favorites find their way into Purim gifts. In this sense, we consider Queen Esther to be the grandmother of the modern-day “goody-bag’!

Our suggestion: in addition to snacks and sweets that will be gone before you can say, “baruch Mordecai” (“Blessed be Mordecai”), include a gorgeous, enduring piece of Alef Bet jewelry in your special Purim gift-baskets.

Our selection includes many small treasures, such as a bendel bracelet featuring the simple red “protection” cord, clasped by a delicate hamsa in sterling silver (our stock #: bendel-15a). Or maybe a dainty, sterling silver hamsa necklace with a Chai charm (our stock #: 905-18), or a gemstone bracelet— one of our popular Bat Mitzvah items, too. Lots to choose from, something sweet and lasting to celebrate a joyful Purim.

Bendel BraceletChamsa and Chai Necklace

Hamsa and Gemstone Bracelet

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