Can You Give an Evil Eye for Healing?

Can you gift an evil eye for healing?


The short answer: yes, of course.  

And also please call your health professional if you or someone you love isn’t feeling so well.


As we often talk about in our blogs, the “evil” in the use of the phrase “evil eye” is frankly misleading.

Sometimes we wonder if there’s a better way to say it.

Because the evil eye as a symbol – a circle with a dot in the center, or a group of concentric rings, or an elongated, pointed oval with a dot in the center —really is about protecting.

Protecting you from harm.evil eye gold necklace

To our knowledge, the evil eye charm is never worn to inflict harm. That would be a shonda!


So, for this discussion, we’ll call it the protective eye.

Like the eye of a good mother, Jewish or otherwise (the eye charm is worn by non-Jews, and has been worn by Moslems for centuries, too…just sayin’…), tracking her beloved child around the park or playground, scanning the crowd at the marketplace for strangers, keeping a watchful gaze not only upon her beloved, but also on the larger scene.

Wearing the eye, and the cultural awareness from the great deserts of western Asia and North Africa (which is where the eye was first worn), suggests an awareness of a world where not everything is milk and honey.

As Jews, centuries of our humor, our scholarship and our attitude bears the sting of hardship.


Then again, whose history is free of hardship?

For instance, many people in the world use the Scandinavian countries as a model of how the world should be.

These are tall, athletic people who like to chop their own firewood.

They like clean, open rooms and polished surfaces.

They are known to be modest and hard-working.

This is why in contemporary economic and societal studies, countries like Norway and Sweden are often cited as ideal modern cultures.

To which we say Mazel tov.  


But did you know that history is filled with centuries of war, enslavement and really bad vibes between Norwegians and Swedes, for example?

We’re off-topic, so please Google it yourself, but yes.

For instance, Norway as a nation was conquered and oppressed by the more militaristic and technologically aggressive Sweden.

Norwegians were forbidden to speak their own language, forced to speak Swedish, and until recently considered themselves underdogs.

So, it’s not all swoopy, minimalist furniture and butter cookies, folks!


Back to the idea of hardship.  

Scandinavian folklore, prior to Christianity, is filled with what would be called superstition and magic.

The terrain of Scandinavia is rugged.

The coast is ruthlessly dangerous.  

And then there were those pesky Vikings—who knew when they’d show up and steal your horses, burn down your village, and TAKE ALL YOUR GOLD JEWELRY (talk about a shonda !?).

The world was dangerous to all of our ancestors, and they all had responses of a magical nature to create a feeling of security and self-empowerment.

People of pre-Christian Scandinavia, like people everywhere, wore charms to deflect bad luck, keep kitchen pots from boiling over, etc.


The trials of living in the southern Mediterranean, North Africa and western Asia were more about drought than too much snow, so the evil eye as we know it references drying up and loss of moisture as the primary motif.  

For a scholarly insight, you can read the work of the brilliant Dr. Alan Dundes, a Berkeley professor who concentrated on folk beliefs, especially the evil eye and apotropaic magic.


And back to healing.

If we accept that our world, though marvelous, is potentially dangerous, wearing a charm that makes you safe can only be a good thing.

Doctors in the modern West are just beginning to acknowledge the dialogue between physical symptoms and what some call the “subtler body”, meaning our thoughts, feelings, beliefs, attitudes and spiritual context.


If your baby has an ear-ache or a fever, or if you slice off the end of your thumb while cooking, call 911 or go to the emergency room.

No kidding.

Never take chances when you have overt physical evidence that something’s wrong.

One of the great blessings of living in the industrialized world is that we don’t have to light candles and hope for the best.  


And when you’ve gone to the doctor, studied the lab results, gotten a second opinion, then a third, looked at the facts, taken every step that the modern world has to offer, then we do love to add an evil eye charm to the mix.

Without putting too fine a point on it, we often have given an eye charm to someone with chronic health condition.

Could be rehab.

Could be chemo.

A wise Rabbi once told a friend, “Take all the good advice you can get.”

If someone you love is recovering, may the gift of an eye charm bring swift and total recovery.



Heart Matters– Valentine’s Day

Beaded handmade lucky symbol bracelet
Heart and Horse Shoe Lucky Symbol Beaded Bracelet

February 14 is Valentine’s Day, the most romantic day of the year for lovers. But what if you’re not crushing on anyone special at the moment?

This Valentine’s Day, we encourage you to think of all of the people who inspire your love, and who love you back. Then let them know, with a gift of exquisite love-jewelry from Alef Bet.

Because we think that love is all about believing, and about courage. The very word itself, “courage”, comes to us from the Latin word for “heart”.

Our collection of uniquely heart-warming Judaica jewelry includes many heart-shaped pendants and other pieces which are gifts to be cherished year-round. But if you’re feeling less literal, our exclusive “Woman of Valor” necklace celebrates feminine strength and courage. And, our huge array of Hamsa and watchful “eye” jewelry wraps all of your loved ones with an aura of sheltering protection, long after the last Valentine’s Day chocolate has been gobbled up.

Order now for prompt delivery by February 14.

Wear in good health—and with heart.
Paula & Alissa

What is the Meanings of Evil Eye Colors

What do colors represent?
Meanings of colors of eyes


We all know the traditional blue color is for luck.  Well, if you didn’t, it is for luck.

It’s the other colors that are so intriguing.  When you see images or clothing with different colored eyes on them, their symbolic representation is alluring.

Now, with all different types of harmful stuff out there, one can easily realize why they need different types of luck, or good fortune.

Did you know:

There are actually three kinds of evil eyes:

The first are unconscious evil eyes. These harm people and things, without intending to.

The second type intends to harm.

The third one is unseen, hidden evil which is the scariest.


The third one is the scariest, have to agree.  No wonder we tend to put up an evil eye charm in our homes, in our car, and even wear them as jewelry.

Evil Eye in the House

In Turkey they have Evil eye tree evil eye trees to protect the homes.  The idea? That all the bad energy will be directed to the amulet and break, thus protecting you.  And it looks great too.  Notice the colorful eyes scattered among the lucky blue.


Eye bracelet with lucky colors

Then there is jewelry, like this one.   It has all of the colorful lucky eyes on one bracelet.  This one is available for sale at  A combination of all of the luck, wealth, health and protection on one piece of jewelry.  Kiss those 3 forms of evilness GOODBYE!


The Evil Eye and Hamsa Jewelry Combined

The symbol called a Hamsa is a timeless symbol that has endured from the peoples of ancient Mesopotamia and Carthage to A-list celebrities of today. The Eye is a simple but striking image of just that, an eye.  But, a hamsa is a stylized right hand with fingers spread (to ward off evil) or closed (to bring luck).  Many times you can see an eye placed inside of the palm of the hamsa-hand.  Commonly cast out of gold or silver,  these two lucky symbols are really one of the most eye-catching pieces of jewelry you can find, no pun intended.

hamsa necklace, chamsa necklace, gold hamsa jewelry
14k gold hamsa necklace

Over the years the striking design has remained relatively unchanged, but its spirit has meant many things.


To the ancient Mesopotamians the Hand of Fatima (or Khamsa) was a symbol to ward off the evil spirits of malice, jealousy and envy. The hand became common for those seeking protection, especially for pregnant women and new mothers. The hand was also a symbol of divine providence; it was carved out of jet or cast in silver and hung to bring luck to families.
The eye is a potent symbol of protection in Jewish culture as well. The five fingers of the hand is said to remind oneself to praise G-d with your five senses. It is known as the Hand of Miriam, sister of Moses and Aaron. In Christianity, the Eye is called the eye of Mary and was said to have the power to protect pregnant women. An open palm is also seen in Buddha’s gesture of protection. The symbol truly has worldwide appeal.


With its widespread appeal some will ask what the true meaning behind this captivating ornament is.

Is it a symbol to ward off jealousy? An amulet to protect nursing mothers? Perhaps a talisman to bring the wearer luck and happiness. Maybe it’s a reminder to praise god with your entirety.  Truthfully, the answers to these questions is simply: yes. It is all these things simultaneously, and it is the wearer that finds the meaning in this evocative piece through the lens of their own personal spirituality. The true power of this symbol is, in the end, intimacy: the intimacy one feels when holding it, and the connection to your own spirituality. The knowledge that you are connected to a rich history behind this symbol, while also making it your own- that’s a powerful feeling!

The push for more spirituality in the things we wear is strong, especially in America.  Americans have always had a fascination with the personal over the group. We value independence, and resourcefulness. This has extended into our belief system as well, as more and more people gravitate to a spiritual movement, not one necessarily based in one religion. The Eye of Hamsa is a perfect companion for this journey, because at its heart it isn’t a religious symbol but a spiritual one. Wearing one is an affirmation of your own spirituality and the commitment to something more, whatever that may be to you.
The most common form of the Eye of Hamsa is a necklace, perfect for wearing every day.  Even though in the past it was carved from jet or cast in silver, today you can find a Hamsa or an eye in almost any material you desire.  It can be richly adorned with jewels or kept quite simple.  It can be placed your cell phone case, worn as an evening bag, used on your couch as a pillow and even decorated on your t-shirt.  Indeed, just as its inner meaning can match your inner spirituality, its outward appearance can match any sense of style.

hamsa jewelry and hamsa bracelet


Today you can find Hamsas on almost anything. You can find mugs, t-shirts, posters, hats, leggings, tattoos, even underwear. With all this availability, it is still relatively fringe in the west, but not for long. While the Hamsa has been wildly popular in the Middle East and North Africa- it’s on Algeria’s national emblem- it has begun to trickle into America. That trickle will become a flood, it has already begun as more and more young people gravitate to this timeless icon.  Some great choices are Alef Bet Jewelry by Paula’s  hamsa or evil eye earrings, bracelets or necklaces.  


Donations for Orlando Victims

canvaimage - Copy



We love the bright, candy-like colors of our freshest summer “eye” bracelet. Hand-crafted glass eyes, all-seeing with an eye on both sides of the disc-shaped bead, in a joyful, defiant rainbow of colors.


Combining the colors is a modern energy and look, different from wearing just the traditional blue protective eye-bead on its own (which we also love, of course).


And the rainbow effect supports our personal belief that there is no place on this earth for discrimination or hatred of any kind.


Every day, violent headlines shock us and rock our world. So we wear this multi-gorgeous bracelet of every-colored eye, set in graceful gold-fill or silver chain links, with Pride in our diverse humanity, and for the Protection of all people, everywhere.


Wear a bunch of them together for peace, love, and what we call the Color effect, in honor of the victims in Orlando, and to honor and protect the future of the world’s children.


100% of the net proceeds will go to Support the Victims of Pulse Shooting via



Shop the collection here




Evil Eye Knuckle Ring


Wear this lucky, protective evil eye ring on any knuckle or any finger.
Evil eye Knuckle Ring


So the new craze, the latest look is wearing a ring on the top part of your finger aka the knuckle.  No longer do you have to just layer bracelets and necklaces, but now you can layer the rings on your fingers as well!


Be stylish, be protected, be cool and add a knuckle ring with a sparkling evil eye to your hand!


See more ring designs on the website here: