Women are the True Heroes

Right now in our world there are so many “things” going on,  from Hurricane Sandy to the elections, to driving carpool and housework that we all should take a moment  to honor the real princesses in our lives. 

Women are the glue that bonds familes and communities.  Alef Bet wants to honor them in a small way by giving a sterling silver necklace fit for a queen. 

One per family please, with registration on the website.  No purchase necessary.  Enter coupon code on the checkout page: gogirls!

Click here to enter

Princess Necklace
Silver Crown Charm









limited to stock on hand

What is a Jewish Mama?

Jewish Great Grandma
A Jewish Great Grandma, a Bubeleh
So what is a Jewish Mama?
According to Wikipedia, the stereotypical  Jewish mother is ” a nagging, overprotective, manipulative, controlling, smothering, and overbearing mother or wife, one who persists in interfering in her children’s lives long after they have become adults.”   Or is  a Jewish mother one that a warm,  plump woman that always has a pot of chicken soup boiling on the stove?
Grandmother Ann Brooks

We all have mothers.  But not all fit in the same mold. 

I am now a mother, am I like the old European Jewish mother that came over at the turn of the cenury?  Am I the mother that nags, “put your clothes away, do your homework, wash you face!”  Or am I the soccer mom that drives all day long from one activity to the next? 

Honestly, I have three kids.  I seem to yell put this away, clean up, eat better….but I also help with school activities, work and drive from activity to activity.   I must confess I do love kickboxing, that isn’t too typical right?!

 It isn’t easy being a parent.  Our roles today are similar but so different to those of our grandparents.   Our worries are more global– out of the family business and neighborhood to the future.  What awaits the world and our kids?  It is fearful but also encouraging, knowing that we will continue on our lineage for years to come.

How do you like those pictures of my great-grandmother and grandmother?

What kind of mother are you? 


Grinch That Stole the Bat Mitzvah?

I was a guest blogger on Your Jewish Speech this week. 

This week Bat Mitzvah Mom, Alissa, is our guest blogger.


A mother and a daughter’s idea of a Bat Mitzvah seems to be two different things.  Huh?  At least in my family it is!  You see I’m a Jewish mom who used to teach 6th grade Hebrew school for goodness sake.  For years I taught with the aim to inspire Bnei Mitzvah to continue their Jewish heritage and to be proud of their religion at the time of their coming of age.  The truth is, I am not so anti-the-ceremony as I am anti the big party.

We are Reform Jews in Los Angeles, so a Bat-Mitzvah is totally ordinary in our community.  All girls read from the Torah and give a speech the exact same as a boy of the age of 13.  All of my daughter’s friends are having a bat/bar mitzvah, and the friends are helping one another celebrate by first attending the ceremony and after the party.  Now, I am ready to sit up on the bima and smile and brag about my daughter’s love, I mean LOVE of Judaism!  I am ready to write a speech about her life and read it to the congregation.  But then, the celebration……..  I get squeamish even thinking about it.

My real plan was to go to Israel for three glorious weeks in the winter.  To have a small celebration there with the Israeli side of the family, and do a little dinner there, a little dancing, we’ll be at last with the family for an extended period of time and of course not for pure happy-celebrations.  However, my daughter says, “NO!” She prefers a party for the friends and family.  I am in a real dilemma, and can’t wrap my head around the idea of entertaining for five hours instead of spending three weeks abroad.

With my inner-issues of not wanting to celebrate with others, I am a little resentful of the whole idea now.  I do not particularly like spending money on other people, just to hear them say, “the music was too loud… the food was tasteless… the decorations were boring.”  I wonder if all parents feel this way?  I doubt it, since many mothers speak highly of the entire planning process.  I have yet to hear anyone say they don’t want to plan and entertain others.  I think I am the only one, the grinch who stole the Bat Mitzvah?


TheJMom– Jewish Matching Mom’s Way

Taken from TheJMom.com blog:

If you are lucky enough to belong to a multi-generational family (or community), you are probably aware that attitudes about love and marriage have changed significantly within the last century, and even within the past few decades. This is especially true in culturally traditional and religiously observant communities, including within our Jewish community.

In Grandma’s day, and certainly before Grandma’s day, few people married for romantic “love”. Marriages were arranged. The basis for these arrangements: social, local and familial requirements.

One traditional purpose of marriage was to continue family legacies. For instance, the continuation of a family-owned business.

The Yiddish word Beshert, which translates to “what is meant to be”, or “as God intended,” used to describe a good match based on the values above. The term still popular today, now refers to the person who will compliment you perfectly.

Today, some people date and marry on the basis of passion and attraction, (along with a whole other host of qualities important to each individual) rather than because of an arranged marriage.

Is this always wise? We’ll leave that open for discussion. But as designers who are in the business of creating keepsake and heirloom jewelry, we do think that there is a bit of mystery at the heart of love, even hip, cool, modern love.

Observant Jews agree that abiding by the laws of Torah, and by honoring our cultural traditions, we are on the right path. On the subject of love, the reasoning goes like this: when we’re doing the right things, to the best of our knowledge and ability, Mr. Right (or Ms. Right) will find us. Because it’s Beshert. It’s serendipity. It’s in the cards.

This makes the entire process of matchmaking seem less random, less blind. We aren’t so much searching as we are simply revealing ourselves to be who we truly are, radiating our truth. And our Beshert, when doing the same, will be revealed to us. Now, THAT’s a match made in heaven!

As with all things, a bit of nice jewelry never hurt. We create lots of designs around the idea of love. Can we promise that wearing this jewelry will help you or your child find his or her Beshert? Probably not, but it couldn’t hurt!

Sterling silver Love Always NecklaceLike what you see? Want to win one of these pieces? Enter yourself to win a beautiful piece of Jewelry (pictured at right), resembling the love that you have with your family and the love you wish for your children to carry on for many generations.

You may enter into the sweepstakes three different ways:

  1. “Like” TheJMom on Facebook and e-mail us at danielle@thejmom.comto let us know.
  2. “Like” AlefBet on Facebook and e-mail us at danielle@thejmom.comto let us know.
  3. Or, if you are not currently a member of TheJMom.com, sign up for the site and e-mail us at danielle@thejmom.com to let us know.


The AlefBet Jewelry sweepstakes will start on July 6th and end on July 31st. Follow our status updates as two winners will be announced on our Facebook pages on August 1st!


  1. You may enter up to three times, one entry per way.
  2. Your entry will only be recognized if you send an e-mail to Danielle@thejmom.com to let us know.
  3. All entries must be in by July 31st at midnight.

We wish you luck in love and jewelry!

To visit the entire AlefBet.com Judaica Jewelry site by Paula, click here.