Can You Give an Evil Eye for Healing?

Can you gift an evil eye for healing?


The short answer: yes, of course.  

And also please call your health professional if you or someone you love isn’t feeling so well.


As we often talk about in our blogs, the “evil” in the use of the phrase “evil eye” is frankly misleading.

Sometimes we wonder if there’s a better way to say it.

Because the evil eye as a symbol – a circle with a dot in the center, or a group of concentric rings, or an elongated, pointed oval with a dot in the center —really is about protecting.

Protecting you from harm.evil eye gold necklace

To our knowledge, the evil eye charm is never worn to inflict harm. That would be a shonda!


So, for this discussion, we’ll call it the protective eye.

Like the eye of a good mother, Jewish or otherwise (the eye charm is worn by non-Jews, and has been worn by Moslems for centuries, too…just sayin’…), tracking her beloved child around the park or playground, scanning the crowd at the marketplace for strangers, keeping a watchful gaze not only upon her beloved, but also on the larger scene.

Wearing the eye, and the cultural awareness from the great deserts of western Asia and North Africa (which is where the eye was first worn), suggests an awareness of a world where not everything is milk and honey.

As Jews, centuries of our humor, our scholarship and our attitude bears the sting of hardship.


Then again, whose history is free of hardship?

For instance, many people in the world use the Scandinavian countries as a model of how the world should be.

These are tall, athletic people who like to chop their own firewood.

They like clean, open rooms and polished surfaces.

They are known to be modest and hard-working.

This is why in contemporary economic and societal studies, countries like Norway and Sweden are often cited as ideal modern cultures.

To which we say Mazel tov.  


But did you know that history is filled with centuries of war, enslavement and really bad vibes between Norwegians and Swedes, for example?

We’re off-topic, so please Google it yourself, but yes.

For instance, Norway as a nation was conquered and oppressed by the more militaristic and technologically aggressive Sweden.

Norwegians were forbidden to speak their own language, forced to speak Swedish, and until recently considered themselves underdogs.

So, it’s not all swoopy, minimalist furniture and butter cookies, folks!


Back to the idea of hardship.  

Scandinavian folklore, prior to Christianity, is filled with what would be called superstition and magic.

The terrain of Scandinavia is rugged.

The coast is ruthlessly dangerous.  

And then there were those pesky Vikings—who knew when they’d show up and steal your horses, burn down your village, and TAKE ALL YOUR GOLD JEWELRY (talk about a shonda !?).

The world was dangerous to all of our ancestors, and they all had responses of a magical nature to create a feeling of security and self-empowerment.

People of pre-Christian Scandinavia, like people everywhere, wore charms to deflect bad luck, keep kitchen pots from boiling over, etc.


The trials of living in the southern Mediterranean, North Africa and western Asia were more about drought than too much snow, so the evil eye as we know it references drying up and loss of moisture as the primary motif.  

For a scholarly insight, you can read the work of the brilliant Dr. Alan Dundes, a Berkeley professor who concentrated on folk beliefs, especially the evil eye and apotropaic magic.


And back to healing.

If we accept that our world, though marvelous, is potentially dangerous, wearing a charm that makes you safe can only be a good thing.

Doctors in the modern West are just beginning to acknowledge the dialogue between physical symptoms and what some call the “subtler body”, meaning our thoughts, feelings, beliefs, attitudes and spiritual context.


If your baby has an ear-ache or a fever, or if you slice off the end of your thumb while cooking, call 911 or go to the emergency room.

No kidding.

Never take chances when you have overt physical evidence that something’s wrong.

One of the great blessings of living in the industrialized world is that we don’t have to light candles and hope for the best.  


And when you’ve gone to the doctor, studied the lab results, gotten a second opinion, then a third, looked at the facts, taken every step that the modern world has to offer, then we do love to add an evil eye charm to the mix.

Without putting too fine a point on it, we often have given an eye charm to someone with chronic health condition.

Could be rehab.

Could be chemo.

A wise Rabbi once told a friend, “Take all the good advice you can get.”

If someone you love is recovering, may the gift of an eye charm bring swift and total recovery.



When I Saw Billy Elliot…

This weekend I saw the play, Billy Elliot.

First, if you haven’t seen it, see it!  If you haven’t seen the movie, see it!!


leather and evil eye bracelet for men


My parents took me and the grandkids to a very small playhouse where the cast is all volunteers and the performances are sooooooo good, you just cannot even fathom buying the tickets on because you feel like you are cheating the playhouse.  That being said, the play message moved me.


It wasn’t the time and energy and skill that goes into a production at a volunteer playhouse that moved me.  In all honesty, my daughter is on dance team, so I know about endless rehearsals and lessons.


 It was the message of a dream.

 And the right to be who we are. 


Sure, the manly dad and brother are who they are, and the cross-dresser is who he is.  And the boy Elliot just wanted to dance because it made him feel like nothing else in the world.  He is who he is.   What a blessing to be able to soar and be at peace with who you are.  I only hope that my children grow up to be who they want to be in life, and if I am ever found being stubborn, as the father in the play was, that I can change and grow as he does.

It really makes you think.  About life, happiness and what makes a person seek happiness.

That being said, it is the perfect moment to introduce a new line of jewelry that we are toying with–men’s bracelets.  You see, if a guy wants to wear a sparkly and shiny beaded bracelet– Damn It He Should!!!

black silver mens bracelet

He should.


This new selection is found online at, and keeping within the beloved theme of evil eyes and hamsas, we are, of course, highlighting spiritual symbols.  (You didn’t think we wouldn’t, right?)


The combination of sparkling black and turquoise cubic zircon stones are all hand-set in this evil eye amulet and strung on sterling silver beads.


This look here is a bit different, as the sterling silver beads are blackened with a rhodium plating and strung together with an evil eye charm in the center.  The other designs are combination of leather with a sword, and the other a set of three movable stones within a bar.


We encourage you to wear your bling proudly, flaunt your style loudly, but most of all be yourself.  Be happy in your skin– be proud of your accomplishments and learn from your failures.  And do as Billy Elliot did and take a leap and try because you never know where life is going to take you.


If you’d like to check out this new collection of men’s bracelets, visit and click


If Madonna Could Pull it Off…..

Growing up, you got a piece of Jewish jewelry for your bat-mitzvah, but if you were “lucky” you did not.  Back in the 80s, there was no fashion-forward Judaic jewelry.  It was large, ugly and style-less.  Ok, that is a big-blatant statement I am making, so I will retract it and say, “I cannot remember ever seeing anything nice that was religious when I grew up.”


It just wasn’t fair.  Madonna wore cool crosses and the kids at school did too.  They had fun flaunting their faith with style, pizazz and flair.   She made the rosary and crucifix into jewelry and took layering to a new extreme.  


And then she added a Jewish Star and OMFG!!!!


The coolest of the cool was wearing a Star of David.



As a society, we are used to images of obnoxious, gross, very large Judaic symbols.  (Madonna’s isn’t small by any means).  It was the Jewish grandpa on Miami beach wearing his mezuah, star or chai pendant on a thick gold chain that came instantly to mind.  You might argue with me and say your charm was meaningful and carried memories, but don’t forget this is my memories of what I saw as a kid, and would love to hear about yours in the comment section.

Now, back to my story:

These stereo-typical images are found on the big screen.  Here are two resourceful images I found that portrays the image of the symbolic pieces:

Other than that, there really was nothing on the market.  Unless, you were lucky enough to have someone you knew going to Israel, and they could hook you up with your name in Hebrew.  Remember this was pre-internet and Birthright so Israel was not on the top of the most-traveled list.


In 1989, my second trip to Israel, I remember getting my name in bold font Hebrew letters.  I was so cool, I didn’t even notice they spelled my name wrong.  Didn’t matter, I couldn’t read it anyhow.


Leaving the glamorous 1980s behind  and stepping into the late 1990s, there still was a void in faith-based Jewish jewelry.  Now, by this time I had learned to read, write and speak Hebrew.  My mom, selling jewelry at the time in her maternity shop, decided it was time to manufacture her own jewelry.  Enter Hebrew letter beads!



All of the sudden, there was modern Hebrew jewelry on the market, none of the likes seen before.  These cubes were fashioned after the English letter beads that were all the craze.


Popularity, Jewish, affordable


We hit on an idea that was void in the market.  The Jewish mothers loved us– !  Remember, this was still pre-internet days.


1996, baby


Thinking that we were a one hit wonder, we named the business after the beads. Alef Bet Jewelry.


Then someone asked us what else we had…..  and the answer was, “nothing.”  So, we scrambled and thought and designed and the rest is history.


If you still want to purchase these Hebrew necklaces, you can.  We really still do manufacture these beads from the original molds we made them in.


Confession– the image was taken on a regular pre-digital camera.  We used film.

And it was pre-photoshop.  So that is our only image that remains.  But, the jewelry is still shining and gorgeous and can be found at


Let us know your thoughts and what were your stories about seeing Madonna in a Jewish star?



What’s On the Gifting Table for Dads this Father’s Day

Trees | Father’s Day?

What’s up with that?

We have this fancy shamcy image to show you the great gift you can give your dad this Father’s Day. Pretty good with the graphics, right?

Father's Day gift idea in jewelry


Why a tree? What does it symbolize?


Well, it’s pretty simple: a dad is symbolically the roots of a family, and the kids and grandkids are the branches and the beauty of the life extended from him. Without a dad in your life, perhaps you wouldn’t have grown up to the apple of his eye? See the tree relevancy here?

Trees make wonderful gifts, so if you don’t think he will rock this dog tag necklace, perhaps plant a tree in his honor and tell him you are watching it grow just as he is watching, loving and nurturing you to do the same.


What we love about this tree is that a tattoo artist actually drew the image and we converted it into a pendant.  The style is edgy, perfect for a guy that loves jewelry.


We’re created a video to show you the style and features about the pendant.  Check it out here 

And to buy the necklace go to


Stackable Rings Trend Here to Last


Fashion is ever changing and not remaining in one place for too long. It’s a rare thing when something stays on trend for longer than a season or two but when it does then you know that it’s probably one worth participating in. The stackable ring trend is one of those long lasting trends, and I am SO happy about that. People are still showcasing their stacked rings on multiple Pinterest boards, blog posts, and in magazine articles. 2016’s trend of stackable rings is not going anywhere in 2017.

November 16, 2013 - Blog posts shooting with Elisa Dahan for

Ring Stacking How-to:

Try starting with a delicate and/or sparkly ring as the foundation? But don’t stop there, Alef Bet Jewelry offers a wide variety of rings that are perfect options for the stackable ring trend. From high-end to low, stackable rings are making their mark. Many fashion experts suggest an anything-goes mentality that employs a selection of varying sizes, shapes and colors. While another advises choosing one metal (gold, rose gold, silver or platinum) or one color and then playing with textures. But I believe you the only rule is – there are no rules! This is fashion and fashion should express you and your beautiful personality! So no matter how you stack, strive for a cohesive look that makes you feel good.

Don’t forget to check out our website and Instagram feed for even more inspiration!



Alef Bet Jewelry



Stacking Bracelets 101


Deciding how to stack and layer your bracelets can, at times, be overwhelming. There are so many bracelets, bangles, cuffs available…the options are unlimited! Here are some ways to help make the decision easier and make you more confident when rocking your bangle sets!


To decide on the style of your personal bracelet stack, think of your own style and personality first. Are you the classy, elegant type of girl or do you prefer cool and laidback outfits? Do you love natural colors or are you more into sparkling and girly stuff? Or are you a combination of the above? Asking yourself these questions is a great way of becoming aware of your own personality and style. Remember: you are unique and your personal bracelet stack should match YOU!

bracelet bracelets2

To narrow down the options for the combination of your choice let’s take a closer look at the style of your soon-to-be-bracelet stack. An important question you’ll want to ask yourself here is: do I want my bracelet stack to match and compliment my wardrobe or do I want it to really stand out and be the eye-catching part of it? This will give you a rough idea of what your bracelet stack will look like.

diamond initial cuff bracelet


Once you have an idea of the stack’s style in mind, it is important to make your decision on a color scheme. We have two main options here: the first one is to choose a specific color and/or metal and stick with it. This option is perfect if you either have a bold color as your all time favorite (like pink or purple) or if you prefer to dress in a specific color theme.

Colorful opal hamsa bracelets

Judaic Themed Cable Bracelets

The second option is to mix and match different colors or metals to create your personal bracelet combination. In line with your personal style and the stack’s style you decided on, you can either combine colors of the same color family here or go all bold and crazy by combining different colors with lots of contrast.

Visit to see more great choices.


It’s ALL About the Choker

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The choker necklace is one of Fall 2016’s biggest trends.

They were key accessories in the nineties, and they are making a comeback alongside backpacks, bandanas, bombers and cropped tops. Some of the world’s supermodels, like Kendall Jenner and Gigi Hadid, have rocked these necklaces in every way, whether at the Met Ball or walking the streets of LA.

Not only are they super chic but can be worn any way.

Chokers are the perfect accessory and a stand-out piece to include in any outfit. Now, a great outfit in itself can go a long way, the best thing you can do for any outfit is spice it up with a good accessory. You see, it makes a statement.   The best way, of course, is to try a trend and decide for yourself if it works for you. Here are some ways we have paired our chokers:

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You can see these online here.  As always, Alef Bet’s designs come with a full money back guarantee.  We’d love to see how you decide to wear this trend.  Let us know on Instagram!

Women are the True Heroes

Right now in our world there are so many “things” going on,  from Hurricane Sandy to the elections, to driving carpool and housework that we all should take a moment  to honor the real princesses in our lives. 

Women are the glue that bonds familes and communities.  Alef Bet wants to honor them in a small way by giving a sterling silver necklace fit for a queen. 

One per family please, with registration on the website.  No purchase necessary.  Enter coupon code on the checkout page: gogirls!

Click here to enter

Princess Necklace
Silver Crown Charm









limited to stock on hand

I love learning….

I love learning about culture, history, art.  I like to read simple articles with the facts stated.  Sometimes my eyes see a huge page of information and they start to play tricks on me immediately.  Does this ever happen to you?  What do you love to learn about?