As you know, people of the Mediterranean and the Middle East have been using traditional jewelry to ward off the “evil” eye and bring them good luck for…well, for as many generations as the pomegranate has seeds.

These amulets and talismans were not really a fashion-statement. Often, they consisted of no more than a single blue bead on a leather strand. Like a good pair of boots or a good hat, they served a functional purpose—mainly, for protection.

But, guess what: the Beautiful People have discovered these ancient emblems of protection, and they’ve become glamorous. We especially love the fact that brilliant businesswoman Lynda Resnick wears a red bendel bracelet in her executive portrait. By the way, we are in no way suggesting that Ms. Resnick, or any of the other celebs, is wearing a piece of Alef Bet jewelry—we only wish. But, it’s still cool. Ms. Resnick is the strategic powerhouse behind POMWonderful, the brand who put fresh pomegranate juice, cleaned pomegranate arils (seeds) and other fantastic pomegranate products on the shelves of mainstream American supermarkets. Her Los Angeles-based company also owns Fiji Water and Teleflora. Did the magical red thread around her wrist help it all to happen? Couldn’t hurt.

And check out these pics of LiLo, Kim Kardashian, Shakira, Rihanna and even Paris Hilton riffing on the Evil eye theme. Since the rich and famous inspire so much envy, again, a little traditional protection certainly could not be a bad thing.


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