We’ve all heard of the “Aha!” moment – when you have a realization.

We’re having that, plus an “Ahava” moment about Valentine’s Day, and February in general.

In case you don’t know, “Ahava” means “love” in Hebrew, and idea celebrated in lots of our original jewelry designs.

Judaica-inspired jewelry is, of course, our passion, and we’ve been asking ourselves if Valentine’s Day is really our kind of thing, thinking that February 14 is a Christian holiday.

However, even a quick browse of our Encyclopedia Brittanica has us laughing out loud.


Here are a few highlights of what we’ve learned about Valentine’s Day:


  • First, let’s start with the word “February”. Named after strips of goat-skin, called “februa” in Latin. On February 15, as part of the pagan Lupercalia Festival, young men named Luperci, named for the cave where the she-wolf nursed Romulus and Remus, founders of Rome, would charge around the city, snapping these leather strips at random women. Some historians suggest that this fertility festival pre-dated Roman civilization.


  • (We’re hoping this was done in a spirit of, well, fun—sort of like being playfully snapped with a wet towel at the pool?  We’re not sure.)


  • Apparently, Roman women believed that a snap from one of these leather straps would prevent infertility. Okay…

  • February was named after the “februa”, or leather strips—and February was the last month of the old Roman year. So, perhaps it was all a party-atmosphere.


How did we get from this scene described above to lacy love-letters, romantic roses and heart-shaped boxes chocolates?

Speaking as a nice Jewish girl, with almost six thousand years of monotheisim behind me, I’m really not sure.

The involvement of a genuine Christian saint in this holiday also seems a bit sketchy here—remind me to do more research!

Meanwhile, let’s just stick with the idea of human AHAVA.

No ritual whippings with pieces of goat-leather, and no mama wolves, please.

Maybe just a nice little necklace—a current favorite is our square gold heart pendant, a modern look with a window looking to your soul on a solid gold chain.

The slightly organic shape of this piece give this necklace a really sensuous, handmade, artistic feel.

Or choose whatever says “I love you.”


Stackable Rings Trend Here to Last


Fashion is ever changing and not remaining in one place for too long. It’s a rare thing when something stays on trend for longer than a season or two but when it does then you know that it’s probably one worth participating in. The stackable ring trend is one of those long lasting trends, and I am SO happy about that. People are still showcasing their stacked rings on multiple Pinterest boards, blog posts, and in magazine articles. 2016’s trend of stackable rings is not going anywhere in 2017.

November 16, 2013 - Blog posts shooting with Elisa Dahan for Infashionated.com

Ring Stacking How-to:

Try starting with a delicate and/or sparkly ring as the foundation? But don’t stop there, Alef Bet Jewelry offers a wide variety of rings that are perfect options for the stackable ring trend. From high-end to low, stackable rings are making their mark. Many fashion experts suggest an anything-goes mentality that employs a selection of varying sizes, shapes and colors. While another advises choosing one metal (gold, rose gold, silver or platinum) or one color and then playing with textures. But I believe you the only rule is – there are no rules! This is fashion and fashion should express you and your beautiful personality! So no matter how you stack, strive for a cohesive look that makes you feel good.

Don’t forget to check out our website and Instagram feed for even more inspiration!



Alef Bet Jewelry



It’s ALL About the Choker

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The choker necklace is one of Fall 2016’s biggest trends.

They were key accessories in the nineties, and they are making a comeback alongside backpacks, bandanas, bombers and cropped tops. Some of the world’s supermodels, like Kendall Jenner and Gigi Hadid, have rocked these necklaces in every way, whether at the Met Ball or walking the streets of LA.

Not only are they super chic but can be worn any way.

Chokers are the perfect accessory and a stand-out piece to include in any outfit. Now, a great outfit in itself can go a long way, the best thing you can do for any outfit is spice it up with a good accessory. You see, it makes a statement.   The best way, of course, is to try a trend and decide for yourself if it works for you. Here are some ways we have paired our chokers:

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You can see these online here.  As always, Alef Bet’s designs come with a full money back guarantee.  We’d love to see how you decide to wear this trend.  Let us know on Instagram!


Oynx and Evil Eye Necklace
Oynx and Evil Eye with Diamond Necklace

 It’s no secret that the “anti-aging” market represents the biggest segment of consumer spending today.  No one wants to grow old gracefully, and today men as well as women spend billions and billions of  dollars trying to keep their skin taut and smooth, their hair gloriously abundant, their bodies firm and perky, even as the decades roll on.

And it’s not just Boomers who are obsessed with staying young. Today everything from pomegranate juice (yum) to exfoliants are marketed as preventive aging, to people in their 20s, as well as to more mature buyers.

Frankly, it’s exhausting. But we do have a suggestion—a Hamsa, an “eye” pendant, or even a piece of jewelry designed after the life-giving pomegranate!

Pomegranante Pendant
Pomegranate Jewlery

The Hamsa is a hand-shaped pendant which has been worn across the Middle East, Mediterranean and North Africa for millennia. The “eye” of course is an amulet which  resembles an eye, with an equally long history in the same areas of the world.  Both are traditional talismans for protecting the wearer from the so-called  evil eye.

Coincidentally, I suppose, the eyes and the hands are the first parts of our bodies to show our age. These are the two areas where our skin is the thinnest. Because the skin  here is so thin, fine lines and wrinkles show up here first as the result of constant UV exposure, weather, stress and repetitive gestures (smiling, frowning). Hands in particular are tattle-tales when it comes to age, because they contain no oil-glands—they often look older than the rest of us!

Moisture is key to keeping the skin young, as the manufacturers of zillions of skin care brands will tell you. Again, perhaps coincidentally, moisture plays a role in the concept of the evil eye.  The brilliant Dr. Alan Dundes, who taught at the University of California at Berkeley, wrote a landmark essay on the history of the evil eye, observing that the ill effect of the “eye” was always dehydration. He surmised that because the tradition arose in the Middle East, where water has always been scarce, the worst possible thing that could happen would be for an oasis or well to run dry, or  for drought to blight the land, as is happening in Africa today. This would cause your flocks and  orchards to perish. Other metaphorical losses symbolized by moisture-loss—for instance, loss of sexual potency and fertility—are also
associated with the “eye”, and guarded against with the Hamsa and eye amulets.

The aging process really consists of several factors—genetics, stress, conditions, attitude.  Other than a good skin care regimen, especially eye and hand-cream (our favorites: Dermalogica Hand and Nail Treatment, Intensive Eye Repair, Total Eye Carehttp://dermalogica.com), what can really be done? To wear in good health, whatever your age, and to see you safely from one year and one decade to the next, we recommend #gwn-f, a modern silver Hamsa with small “eye”, #ww17,  our Diamond “eye” pendant with your choice of gemstone strands, and for even  juicier protection, try # Pom5, our Ruby Pomegranate necklace, set in 14karat rose gold.

Getting older? Mazel tov—
and go in style.

Suburgatory + Judaic Jewelry

A wonderful treat happened to us today!  The costume designer from the upcoming ABC Show, Suburgatory, called and asked us to send over quite a few samples of Stars of David and Chai pendants!  Now, I haven’t seen the show, no one has yet, but I assume there is a Jewish character on the show.  I will set the DVR to record the new show and keep you posted on any news!

Jewish Star Necklace sent to Suburgatory
Star of David Necklace sent to Suburgatory

Tree of Life Jewelry

Tree of Life Jewelry
Tree of Life Necklace

Something is in the stormy summer weather, because this show in New York has many people ordering Trees of Life jewelry.

Is it the desire for stronger roots to the community they are after?

The symbolism to Torah?

A brighter future?


I really don’t have the correct answer, but I do know that the stores will be displaying many Trees of Life necklaces this fall!

Bat Mitzvah Basics

Here is a guest post by Tali of Your Jewish Speech about the basics of a Bat Mitzvah:Bat Mitzvah Celebrations

When a Jewish girl reaches her 12th year, this symbolizes an
important landmark in her life. As young as she is, according to Jewish law,
she is now considered part of the adult Jewish community, and she assumes
responsibility for her own actions as a Jewess. The word “bat” is the Hebrew
word for “daughter of”, the word “Mitzvah” means “commandments”.
According to Jewish law, being a Bat Mitzvah (daughter of the commandments)
means that the Jewish girl now has the privilege of playing a full role in
Jewish life and should keep the commandments like lighting candles on a Friday
night, celebrating the festivals and marking the fast days.

Although Bar Mitzvah celebrations (in a boys 13th year) are
clearly proscribed, the Bat Mitzvah ceremony is a more modern tradition.  The celebrations tend to vary according to
ones religious Jewish affiliation. In some communities, the bat mitzvah girl
will be called up to read from the weekly Torah reading in the synagogue. In
other communities the Bat Mitzvah occasion will be marked by a ceremony in the
synagogue, a hall or somewhere else. Sometimes a number of bat mitzvah girls
will choose to celebrate their bat mitzvah together.

Often a big celebration party is held after the ceremony is over, and these
days a lot of time and effort is spent choosing a theme for the party. But
beyond the party, this landmark occasion is an opportunity for growth and
affirmed connection to the Jewish community.
It is a great opportunity for the Bat Mitzvah girl to participate in a
Mitzvah/Chesed project which reflects the Jewish values of giving time, raising
money and awareness on behalf of others.
Other meaningful ways of celebrating can include mother and bat mitzvah
girl embarking on a Jewish learning program together, or to create a ceremony
that will involve members of the family and other special people in order to
emphasize the Jewish chain of generations.

Written by Tali of Your Jewish Speech

Feeling Lucky? Feeling Fortunate?

Maybe it’s just the smell of Spring in the air, or the time spent with family during the Spring holidays, but we’ve been thinking about the idea of “fortune” this week.

Good fortune necklace
Fortune jewelry

We use the word “fortune” the way we use the word “luck”—we have both good and bad “fortune” and “luck”.

From fortune-tellers and fortune-cookies, human beings have always been obsessed with this idea of “fortune”.  In this sense, “fortune” is used in the context divining the future. In our more suggestible moments, we look to a Magic 8-Ball, or read the patterns of swirled coffee-grounds and tea-leaves, cards, creases in the palms of the hand, cowrie shells, and a
thousand other “methods” for telling us what will happen next. And hoping for
the best.

We may also use the word to mean a large sum of money– “I spent a fortune on that dress”. Using the word “fortune” to mean material wealth suggests that we got rich by being lucky.

We may in fact plan, strategize, invest, scrimp, save and work very hard to collect our cash and goods. But they can vanish in the wink of an eye, i.e., a bad divorce-settlement, or worse. The latter half of this is definitely “bad fortune”.

As modern people, we want to feel that we control our destiny. Do we? Our persistent interest in fortune and luck suggests that there is a cosmic wild-card which may be played at any time. Our fortunes may reverse in a heartbeat, in spite of all our planning, fretting, bitten fingernails and sleepless nights.

In fact, the popular game-show, “Wheel of Fortune”, finds its roots in ancient Rome: Fortuna was an especially fickle goddess, who became associated with a revolving wheel, because no one’s fortune, or luck, is always constant.

Like the classic Sinatra song goes, ” you’re ridin’ high in April, shot down in May. That’s life!”

It’s human nature to want to protect our wealth, our health, our well-being, and to protect our loved ones in the same way. Some of our most popular designs literally feature the word “protection”. Others protect the wearer symbolically, with the Shield of David (Mogen David), the hamsa, the eye. If you’re feeling really lucky, wear them all!