TheJMom– Jewish Matching Mom’s Way

Taken from blog:

If you are lucky enough to belong to a multi-generational family (or community), you are probably aware that attitudes about love and marriage have changed significantly within the last century, and even within the past few decades. This is especially true in culturally traditional and religiously observant communities, including within our Jewish community.

In Grandma’s day, and certainly before Grandma’s day, few people married for romantic “love”. Marriages were arranged. The basis for these arrangements: social, local and familial requirements.

One traditional purpose of marriage was to continue family legacies. For instance, the continuation of a family-owned business.

The Yiddish word Beshert, which translates to “what is meant to be”, or “as God intended,” used to describe a good match based on the values above. The term still popular today, now refers to the person who will compliment you perfectly.

Today, some people date and marry on the basis of passion and attraction, (along with a whole other host of qualities important to each individual) rather than because of an arranged marriage.

Is this always wise? We’ll leave that open for discussion. But as designers who are in the business of creating keepsake and heirloom jewelry, we do think that there is a bit of mystery at the heart of love, even hip, cool, modern love.

Observant Jews agree that abiding by the laws of Torah, and by honoring our cultural traditions, we are on the right path. On the subject of love, the reasoning goes like this: when we’re doing the right things, to the best of our knowledge and ability, Mr. Right (or Ms. Right) will find us. Because it’s Beshert. It’s serendipity. It’s in the cards.

This makes the entire process of matchmaking seem less random, less blind. We aren’t so much searching as we are simply revealing ourselves to be who we truly are, radiating our truth. And our Beshert, when doing the same, will be revealed to us. Now, THAT’s a match made in heaven!

As with all things, a bit of nice jewelry never hurt. We create lots of designs around the idea of love. Can we promise that wearing this jewelry will help you or your child find his or her Beshert? Probably not, but it couldn’t hurt!

Sterling silver Love Always NecklaceLike what you see? Want to win one of these pieces? Enter yourself to win a beautiful piece of Jewelry (pictured at right), resembling the love that you have with your family and the love you wish for your children to carry on for many generations.

You may enter into the sweepstakes three different ways:

  1. “Like” TheJMom on Facebook and e-mail us at danielle@thejmom.comto let us know.
  2. “Like” AlefBet on Facebook and e-mail us at danielle@thejmom.comto let us know.
  3. Or, if you are not currently a member of, sign up for the site and e-mail us at to let us know.


The AlefBet Jewelry sweepstakes will start on July 6th and end on July 31st. Follow our status updates as two winners will be announced on our Facebook pages on August 1st!


  1. You may enter up to three times, one entry per way.
  2. Your entry will only be recognized if you send an e-mail to to let us know.
  3. All entries must be in by July 31st at midnight.

We wish you luck in love and jewelry!

To visit the entire Judaica Jewelry site by Paula, click here.