jewishwoman_01.jpg

Jewish Woman Magazine - Spring 2006

(Working) Relationship
For these moms and daughters, being together is good for business.

By Sharon Boorstin

...One of Artistic Judaic Promotions' featured artists is Paula Brooks, a jewelry designer who also has her own website, Alefbet.com, which sells her own Judaic jewelry, including the now ubiquitous necklaces and bracelets made with Hebrew letter beads. "Over the years Terry and I have gotten to be such good friends, every time we meet at a trade show we have dinner together," says Brooks. "Our daughters have become good friends, too."

Like Heller, Brooks shares her business with her daughter. Alissa Brooks Haroush joined Alefbet.com when she was a senior at UCLA. "Mom got so busy filling orders, she would call and ask me to come over and help," recalls Haroush, who at 34 is the mother of two and lives 10 minutes away from Brooks in Chatsworth, California. "I found it fun and exciting, and, because I was in Judaic studies, it fit right in."

Today, Haroush helps design the jewelry in addition to sharing the business side of the company. "Since Alissa was a little girl, we've done crafty projects together and we're a good pair because she has a different eye from mine," says Brooks. "I have to tell you, though, that of my three daughters, Alissa was the most headstrong when she was a teenager. I never would have imagined that we would be such good friends as adults." Haroush echoes the sentiment. "When I was a teenager, I couldn't stand to be with my mom for five minutes," she says. "But now when we travel, we're together 24 hours a day and I love it. I've learned what a nice person she is and how enjoyable she is to be with."

Both mother and daughter appreciate another advantage of an on-line, as opposed to a bricks-and-mortar, business. "Alissa has raised her kids right here in our home office," says Brooks. "How many women are lucky enough to see their grandchildren every day?" "When customers call and they hear kids in the background, they accept it," adds Haroush. "They get a kick out of our having such a strong family unit."....

Alef Bet jewelry is a family-owned business that has been a sparkling light in the world of Judaic and modern jewelry for over fifteen years.