In 1996, Paula founded Alef Bet Jewelry with the intention to to disrupt the boring and dated Jewish jewelry that was on the market at the time.  

Empowered by the constant request of customers to create more and more designs of modern jewelry with a religious and spiritual feel, while maintaining a modern and fashionable look, she set out to fulfill your request.

Today, Paula is joined by her daughter, Alissa and the two are inspired by current jewelry trends, but with a twist.   

The designs have to touch your soul, create a personal story, or show your faith all without compromising style and quality.

With jewelry durable enough to wear everyday, there is no reason not to add a piece of Alef Bet jewelry to your current line of accessories. 

  • “Just wanted to thank you for the great necklace...I am not a big jewelry type of person so the jewelry I wear is important to me.” 
  • “I completely love Paula’s tender and delicate designs that each jewelry piece reflects...if I could choose one word to express about Paula’s jewelry I would choose stunning.

Read what people say about us!

Can't wait to talk jewelry with you!