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The Evil Eye in the Bible: What Jewish Scripture Says | Alef Bet

The evil eye appears in Proverbs, Deuteronomy, and the Talmud. Here is what Jewish scripture actually says about ayin ra'ah and the protective symbol. ...

Is the Hamsa Jewish? Meaning, History & Origins

Yes, the Hamsa is a Jewish symbol—but it is not exclusively Jewish. The open-hand amulet has been used for centuries by Jewish communities, particularly Sephardic...

Why Giving Back Makes Jewelry More Meaningful

Discover why Alef Bet founder Alissa Haroush believes meaningful jewelry should do more than celebrate life's milestones. Learn how community, generosity, and purpose have shaped...

Why Your Star of David Should Be the One Necklace You Never Take Off

There's room in every jewelry box for beautiful design. But we believe there should be one piece that never changes. One piece you don't have...

After October 7, Jewish Jewelry Became More Than Jewelry

What I Witnessed From Behind Our Website By Alissa Haroush Before October 7, one customer looked at a tiny Star of David necklace we had...

Jewish Watch Band Charms in 14k Gold: Wear Your Faith Every Hour

Wondering about what a watch charm is? Let us explain. Symbolic Jewish symbols that will last as long as the symbols themselves. Exactly why we...

What to Buy for a Bat Mitzvah Gift: A Guide for the Giver Who Wants to Get It Right

You've been invited. The date is on the calendar. And now you're staring at a browser tab wondering what to actually buy a 12-year-old Jewish...

More Than a Mom: Why the Hebrew 'Ema' Bracelet is the Ultimate Mother’s Day Upgrade for 2026

Looking for a gift that says more than a bouquet of flowers that will wilt by Tuesday? Discover why the 14k gold and diamond...

The Meaning of Mazel: Why This Bestselling Bracelet is Your New Daily Good Luck Charm

What does "Mazel" actually mean? Hint: It’s more than just a shout-out at a wedding. From the "divine drip" of the stars to the pulse...

Where to Put the Evil Eye in Your Home and Why Many Choose to Wear It Instead

The evil eye is often placed in the home for protection, but many choose to wear it as jewelry instead. Discover traditional placement and the...

Hebrew Prayer Jewelry Meaning | Jewish Jewelry Guide

Discover the meaning behind Hebrew prayer jewelry, from Shema to Chai. Modern Jewish jewelry that connects you to identity. ...

The Art of Wearing 'Life': How to Style Your Chai Necklace

If you’ve ever worn a Chai necklace, you know it’s not just about the gold or silver hanging from the chain. It’s about that...

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