About Us


In 1996, Paula founded Alef Bet Jewelry with the intention to to disrupt the boring and datedΒ Jewish jewelry that was on the market at the time.Β Β 

Empowered by the constant request of customers to create more and more designs of modern jewelry with a religious and spiritual feel, while maintaining a modern and fashionable look, she set out to fulfill your request.

Today, Paula is joined by her daughter, Alissa and the two are inspired by current jewelry trends, but with a twist. Β Β 

The designs have to touch your soul, create a personal story, or show your faith all without compromising style and quality.

With jewelry durable enough to wear everyday, there is no reason not to add a piece of Alef Bet jewelry to your current line of accessories.Β 

  • β€œJust wanted to thank you for the great necklace...I am not a big jewelry type of person so the jewelry I wear is important to me.” 
  • β€œI completely love Paula’s tender and delicate designs that each jewelry piece reflects...if I could choose one word to express about Paula’s jewelry I would choose stunning.”

Read what people say about us!

Can't wait to talk jewelry with you!