About Alef Bet: Our Story & Modern Jewish Jewelry Mission

Modern Jewish jewelry for women who want to feel strong in their identity and confident in their style.

Jewelry that celebrates heritage, honors values, and reflects your life — beautifully crafted since 1996.

Our Story

Alefbet was born from a simple belief: jewelry should mean something.

Founded by Paula in 1996 and now shaped alongside her daughter Alissa, Alefbet blends timeless Jewish symbols with modern design to create jewelry that is both deeply meaningful and effortlessly stylish.

Each piece is inspired by Jewish life, heritage, and the everyday moments that connect us to who we are. Our goal is to create jewelry that feels right inwardly — and looks beautiful outwardly.

Why We Do What We Do

Our customers don’t just want jewelry.
They want pieces that reflect pride, strength, and belonging.

Alefbet exists for women who want to:

• Feel confident wearing their Jewish identity
• Celebrate faith and values without sacrificing style
• Own jewelry that feels personal, modern, and intentional
• Give gifts that carry meaning beyond the moment

This is jewelry you reach for every day — not just on special occasions.

Craft & Quality

All Alefbet jewelry is designed in Los Angeles and crafted using real sterling silver and 14k gold.

We believe materials matter. Your jewelry should last, just like the traditions and values it represents. Every piece is made to be worn, loved, and lived in.

Community & Impact

Alefbet is rooted in community. A portion of many purchases support causes that strengthen Jewish life, education, and connection around the world.

When you wear Alefbet, you’re not just wearing a symbol — you’re supporting something bigger than yourself.

Over $163,000 donated since October 7, 2023

Join the Alefbet Community

Whether you’re choosing a piece for yourself or gifting someone you love, Alefbet jewelry is designed to help you wear your identity with confidence, pride, and modern elegance.

Shop the collection

What Our Customers Say

“I get compliments every time I wear this — it feels like a piece of my soul.”
“A meaningful gift that truly reflects who we are.”
“Beautiful, modern, and deeply meaningful.”

— Alefbet customers