You Don't Hide Who You Are.
Neither Does This.
One diamond. No compromises.
Most Star of David pendants are built from clusters of stones. This one is different. One single diamond, precision-cut into the Magen David shape — a feat of craftsmanship that took years to perfect.
The result is something you've never seen before: a stone that doesn't just hold the symbol — it IS the symbol. Brilliant. Unapologetic. Yours.
about the
Story Behind By Alissa
By Alissa was born from the same passion that built Alef Bet by Paula — but designed for a different chapter. The chapter where you invest in yourself. Where the jewelry you choose is meant to last a lifetime, then another.
This is fine jewelry for Jewish women who are done settling. Gold. Diamonds. Meaning. All three, unapologetically.
Crafted in the place that shaped us all
Israel
We didn't choose Israel for the story. We chose it because it's home — and because Israel is where the world's most skilled diamond cutters work. The precision required to cut a single diamond into the Star of David shape demands the best. We went to the source.
Every piece carries that lineage. Every piece is made with pride.
Lab grown
Real diamonds, consciously chosen.
Lab-grown diamonds are real diamonds in every sense, sharing the same hardness, the same brilliance, and the same fire as those drawn from the earth, created through technology that faithfully replicates nature's own process.
We chose them because a woman who knows her worth deserves both a breathtaking diamond and a clear conscience.
With By Alissa, she can have both.
You've always worn your heritage.
Now wear it in diamonds.
Questions?
WE'VE GOT ANSWERS
What makes this different from other Star of David jewelry?
What makes this different from other Star of David jewelry?
Most star diamonds are assembled — multiple stones arranged to form the shape. This one starts as a single diamond, selected for clarity and color, then hand-cut in Israel into a Magen David. The symbol isn't constructed around the stone. The stone IS the symbol. There's nothing else like it.
Is this a real diamond?
Is this a real diamond?
Yes — completely. Lab-grown diamonds are real diamonds in every sense: same physical properties, same optical brilliance, same hardness as a mined stone. They're created using the same process that forms diamonds in nature, just with a lighter environmental impact. Your diamond arrives certified. It's the real thing.
How long does it take?
How long does it take?
Each diamond is individually cut and crafted upon order — not pulled from a shelf. That process takes several weeks of precision work. Good things take time. This is one of them. You'll receive updates along the way, and your piece will arrive when it's exactly right.
How is it shipped? Is it insured?
How is it shipped? Is it insured?
Every Diamond Magen David is made to order in Israel, then securely packaged and shipped with complimentary insured worldwide delivery. Your diamond arrives with its full certification — confirming the final stone weight, color, and characteristics. You'll know exactly what you're wearing.
How does diamond weight work?
How does diamond weight work?
Because each star is hand-cut from a single stone, the final weight falls within your selected range — no two are identical. Your certification will confirm the exact final weight and color upon completion. That's part of what makes each piece genuinely one of a kind.
Why Israel?
Why Israel?
Because Israel is home, and because Israeli diamond cutters are among the finest in the world. For a piece this precise and this meaningful, there was no other choice.
How is By Alissa different from Alef Bet by Paula?
How is By Alissa different from Alef Bet by Paula?
Alef Bet is where we built our foundation — beautiful everyday jewelry rooted in meaning. By Alissa is for the woman who's ready to invest in something more. Gold, diamonds, heirloom quality. Same soul. A new chapter.
Can I give this as a gift?
Can I give this as a gift?
There is no more powerful gift for a Bat Mitzvah, milestone birthday, anniversary, or milestone moment of any kind. It's the piece she'll remember. We include a 60-day guarantee, and if anything isn't perfect, we'll make it right.