Since 1996
Family-Owned Since 1996
Designed by Paula and Alissa in Los Angeles.
4.8/5 Based on Thousands of Reviews
Family-owned since 1996
Jewish Jewelry That Tells Your Story
Stars of David, Hamsas, Evil Eyes and Chai in sterling silver and gold, designed by Paula and Alissa in Los Angeles.
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Stars of David, Hamsas, Evil Eyes and Chai in sterling silver and gold.
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Designed by Paula and Alissa in Los Angeles.
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Hand-Cut Diamond Magen David Necklace in 14K Gold
From$3,800.00
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Chai and Diamond Necklace in 14k Yellow Gold
From$1,090.00
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Blue Evil Eye Necklace
$2,500.00
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Red Evil Eye Necklace
$2,500.00
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2 Carat Star of David Ring
$6,400.00
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Diamond Star of David Stud Earrings
$3,400.00
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Hand-Cut Diamond Magen David Necklace in 14K Gold
From$3,800.00
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Chai and Diamond Necklace in 14k Yellow Gold
From$1,090.00
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Blue Evil Eye Necklace
$2,500.00
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Red Evil Eye Necklace
$2,500.00
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2 Carat Star of David Ring
$6,400.00
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Diamond Star of David Stud Earrings
$3,400.00
Quantity
Full description
Shipping and returns
Free shipping over $75 within the USA. You can return or exchange your purchase within 60 days.
Why Alef Bet
14k gold · Sterling silver
Real Materials
14k gold, sterling silver, genuine diamonds and high-quality gemstones, designed for daily wear.
Meaning card included
Meaning In Every Piece
Each piece comes with a meaning card, so you can share the story behind your jewelry.
What Our Customers Say
4.8
based on thousands of reviews
1996Family-owned since
10,000+Satisfied customers
60 daysReturns and exchanges
I purchased two necklaces as a gift for my daughter. She wears both together every day — they look so perfect on her.
Diane D.
I purchased a number of these as bat mitzvah gifts and they were perfect. Alissa noticed I ordered the wrong size and reached out to make sure I got what I needed.
Deborah
I purchased this bracelet for my mom for Hanukkah and it was a hit! She hasn't taken it off since!
Melissa
Got Questions? We've Got Answers
How do I use the code?
Add what you want to the cart. Enter {code} in the discount box at checkout.
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What does the Chai symbol mean?
Chai (חי) is the Hebrew word for "life" - made up of two beautiful Hebrew letters, chet (ח) and yud (י). When you wear a Chai necklace, you're carrying an ancient blessing for a long, healthy, and prosperous life filled with happiness, good fortune, and abundance. It's more than jewelry; it's your daily reminder that life is a precious gift worth celebrating.
What makes Alef Bet jewelry different from other Jewish jewelry brands?
We founded Alef Bet in 1996 to disrupt the boring, outdated Jewish jewelry market. Unlike traditional designs, our pieces blend ancient symbols with contemporary fashion trends. Each piece is carefully crafted to touch your soul while maintaining modern style and everyday wearability. We believe you shouldn't have to choose between meaningful and fashionable.
Are your pieces made with real materials? What about quality?
Absolutely! We use premium materials including 14k gold, sterling silver, genuine diamonds, and high-quality gemstones. Our pieces are designed for daily wear and built to last. We stand behind our craftsmanship with a 60-day warranty, and if anything breaks within a reasonable timeframe, we'll fix it.
Can I wear your jewelry every day without it tarnishing or breaking?
Yes! Our jewelry is specifically designed for everyday wear. We use durable materials and quality construction techniques so you can wear your faith proudly from morning to night. Sterling silver pieces may naturally patina over time, but proper care will keep them beautiful for years.
What's the spiritual meaning behind your jewelry symbols?
Each symbol carries deep significance: the Star of David represents divine protection and Jewish identity; Chai (חי) means "life" and symbolizes good fortune and blessings; the Hamsa hand offers protection from negative energy and brings peace. We include meaning cards with each piece so you can share the story behind your jewelry.
What's your return and exchange policy?
We offer 100% satisfaction guarantee. If you're not completely happy with your purchase, you can return or exchange it within 60 days. We want you to love wearing your Alef Bet jewelry, and if it's not perfect, we'll make it right.
4.8/5 Based on Thousands of Reviews
Wear Your Story. Confidently.
Shop Best SellersFree shipping $75+ • 60-day returns
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