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"Just wanted to thank you so much for my beautiful Hamsa bracelet! I have been drooling over it for months (saw it on a Facebook post) and had been saving up to get it myself. I saw it with my cousin this summer and showed my mom. Did not expect her to get it for me, but was so surprised and HAPPY! I really love everything about it and am super excited to wear it! Everyday!"

"Just wanted to thank you for the great necklace and tree of life pendant. I'm not a big jewelry type of person so the jewelry I wear is important to me. My mother passed away recently, and I got this to remember her by. It's great! You answered all of my questions, and got back to me within an hour of all of my emails. This is very impressive. I will recommend you to family and friends. Again, Thanks!"


"I have had a superb one-on-one purchasing experience with Alef Bet which has been informative, prompt, and generous by extending a discount for the purchase of several Hamsa necklaces. I wear mine always and get compliments all the time. It is beautiful with the delicate gold chain and paves diamonds. I have decided to give them as gifts as well and will be ordering in the future. Thanks for all your help!"


"As a 45th-anniversary gift for my husband, I ordered your Ani L Dodi silver neckpiece, one for him and one for me. You so graciously offered to make his chain a bit thicker. We both loved them immediately and have worn them since. Last evening as we were getting ready for bed, I mentioned he never takes it off. He gently said " I feel like I was meant to always have this on my neck":)Thank you for these most beautiful gifts and the magic of my beloved's words to me:)"


"I love everything I bought from Alef Bet. Very nice design and great quality jewelry. I would definitely recommend Alef Bet to all my friends. Thanks a lot for very efficient communication."


Just received the silver beaded healing bracelet today and been it's beautiful! All of the pieces I have ordered from you are so lovely. You have a real talent and I'm excited to give the bracelet to my sister in a couple of weeks..

"I purchased the "Shema Bracelet with Beads" for myself and for friends. It is a great addition to any wrist already filled with bracelets! Don't let the small size fool you. When you slide on the bracelet, you can see that it's packed with SHINE, TREND and that special hint of Judaism you expect only from this designer. Customer service is terrific, fast and efficient."


"I love all the things on your website and wear them with great pride (and amazing style!!) 😊"


"Thanks so much for your part in the surprise!"

"Now I'll be saving up for a long chain (I love the ones with the stones in it every few inches...) Your pieces are so beautiful and unique. I have always loved your things!"

Hello! I received the new chain today and it feels 100 times stronger than the previous chain. In light of the recent tragedy in Pittsburgh and the rise of anti-Semitism in our country, I want to rock my Jewish pride more than ever. My grandparents fought Nazis in WWII, my parents rebelled against the government-sponsored anti-Semitism in their home country of Ukraine and were granted political asylum in 1992, and I will absolutely continue to demonstrate my faith to ensure that history does not dare repeat itself in a country my grandparents and parents now consider home! Once again, I'd like to thank you for your continuous dedication to excellent customer service. I hope your business flourishes as more and more young people are inspired by the need to protect their heritage from discrimination and become politically involved in doing so.

Best, Stella Naulo

"That was a great article about you and Alyssa and your business. Congrats!"


"I'm glad I met your brand last year in the White Plains, NY Bloomingdales. I've made purchases for myself and for gifts since and shared your link with several friends that have admired some pieces."

"Just LOVE your jewelry. Bought pieces for the first time at your Bloomingdale's trunk show at the Chestnut Hill Mall here in MA. My girls were crazy about their Chanukah gifts. Will continue to purchase your beautiful Judaica."

"Thank you for your outstanding customer service. I wouldn't have known that the price was incorrect and I commend you for letting me know. I hope that you and everyone at Alef Bet has a very happy holiday and new year too!"


"Just wanted to let you know I am absolutely thrilled with my Hebrew Name Bracelet. I will be proud to wear such a beautiful, meaningful, and well-crafted piece of Jewish-themed jewelry. Your customer service was so responsive and the shipping time was amazingly fast. Many appreciative thanks for such complete satisfaction! I would definitely order again and also recommend you to my family and friends."


"I wanted to share my picture with you and let you know that I bought my chai Bendel after we lived through hurricane sandy in Brooklyn NY and survived relatively unscathed. I was so grateful and have always believed in the protective power of the red string. I didn't want to take our situation or luck for granted and ordered the chai bendel from Alef Bet. When my five year old saw it she wanted one and when my two year old saw hers she wanted one too. We love our bracelets and never take them off!"


"Just want to tell you a special story about the beloved necklace: my brother passed away a couple of weeks ago, the day before his first wedding anniversary. He had been sick so didn't have a chance to get his wife a gift. In the midst of everything I had to write my article but had not chosen a topic. I think it was meant to be that I found your company during that time. I ordered the necklace for my sister in law as a wedding gift from my brother, "through" me, and it meant the world to her. So thank you."


"I found and visited Alef Bet By Paula online store a couple of weeks ago, after seeing an ad for Paula's store on my Facebook Feed, I have to say that I am captivated and am in love all over again. I completely love Paula's tender and delicate designs that each jewelry piece reflects. If I had one word to express about Paula's beautiful jewelry I think I would choose the word [Stunning]. Her jewelry is completely "Stunning. " I am thankful I found Alef Bet by Paula."


"I bought a tiny 14k gold Jewish Star necklace from Alef Bet and haven't taken it off since 2010. The only time I take it off is when I have to have an x-ray and then it is right next to me in my pocketbook. I layer it with a Hamsa and an evil eye as well."


"I contacted Paula late in the game for a pair of engagement rings. She was very helpful in talking me through the options, and even fit my peculiar ring size! The rings arrived a couple of days later and I couldn't be happier. They're lovely! Thanks!"

"Have been delighted with everything I have bought from you so far.Thank you!"

"I have been a customer for a few years now, and I never found enough word to praise the jewelry Alef Bet makes. Each design is so nice and they have many, in my time dealing with them never found a piece of jewelry I did not like, enjoy wearing or didn't have a positive comment on it, I am a very satisfied customer, and the attention to the service to customers they provide is unique."


"I love the necklaces! Beautiful designs and can't wait to give as a present for an upcoming bat mitzvah (first one I have been to in prob 25 years!). Owl necklace is awesome!!!"


"Just wanted to let you know that my friend's daughter LOVES the necklace. She screamed "OMG, it's GORGEOUS" and has been wearing it ever since. My mother really loves the diamond Shema necklace we bought for her. She wears it every day. The perfect gift! And I just love the other jewelry I got for myself. Thank you and I look forward to placing my next order with you soon."


"Just wanted to say I am so happy I found your company! Your customer service is excellent!"


"Thank you so much - look forward to more opportunities to purchase your jewelry!"


"I just received my bracelet back from you after repairing it. Thank you for standing by your product and I'm glad to be wearing it once again."


"You are my new favorite.bought 40th and 60th birthday presents from you, as well as 2 presents for myself!!"


"I love the variety of items and they are unique. Paula and Alissa and very helpful and courteous. I would recommend Alef Bet to my friends, family and you too!"


"Looking forward to ordering more of your beautiful jewelry."




"Paula and Alissa congrats on the beautiful article. You two ladies are truly amazing! So glad to have found you. I am truly one devoted customer. I can't tell you how many compliments on the gifts I bought for people and for the jewelry I own. Thanks again. Happy Channukah!"

"The star is perfect. Just perfect. Thank you so much. It is en route to the Netherlands, I just wish I could hand it to her myself. Thank you -- Happy Hanukkah"


"Hello just to let you know the package that contained the turquoise bracelets has arrived, very very happy with everything. Thank you"


"I just wanted to thank you for the excellent customer service and fast shipping. My evil eye bracelet arrived today and you were right, I love it! Thanks again"


"Not only did i LIKE you on FB, i put up a status that there's a sale going on and that you have amazing judaica...since i work at a Jewish school i am sure that you'll get many hits over the next few weeks as my friends and their friends are always looking for great judaica gift i just have to save for another piece!"


"It was so difficult to choose because everything was just so beautiful. I plan on giving them to my 3 girls for Chanukah (one, of course, is for me) I look forward to shopping on your site again in the future."


"I love love LOVE my bendel bracelet. It is exactly what I have been looking for. I am so glad your ad popped up on my facebook page. I will never take it off. And the necklace you sent was so thoughtful! Thank you, what a wonderful surprise. Thank you so much! This is why I love supporting small businesses - so much heart!"

"Thank you again for producing such lovely jewelry. I am so excited, and relieved, that I finally found what I have been looking for. After surviving hurricane sandy without a scratch I thought a bendel bracelet was a timely and incredibly relevent purchase. I will definitely direct my friends and family to your site. Best of luck with your business!!"


"I wish to THANK YOU for the delivery of the beautiful silver 'Family' rings! We are all wearing them, including my husband's on a silver chain! Your service was exceptional, and your kindness over the phone & email was absolutely lovely. I look forward to dealing with you again. Many Thanks, Shalom!"


"Paula, I'm sorry not to have written before this, but I received my "Shema" bracelet 2 days ago. It is just beautiful, and I love it!!Thank you for th 8-inch, too. I will wear it with the "Healing" bracelet. Lovely!! Your jewelry is unique, and extremely wearable. I'm a big fan!! Thank you again!"


"Just got the order. Man, I love your stuff. So beautiful. So far, you are the only place from which I have ordered all the bat mitzvah presents for my daughter's friends. Wish I had known you for my other, older, daughters. Keep up the good work."


"Thank you so much - the little girl who's bat mitzvah it is will love it! We'll mention you to our Jewish friends - I'm sure they'd be interested in your jewelry."


"I wanted to thank you for the beautiful rings. I got them in the mail a couple of weeks ago and absolutely fell in the love with them. They are stunning. They fit perfectly! Thank you."


"Hi there, last week we received the bat mitzvah bracelet (black band w/silver letter sliding charms) that we ordered. Well, it totally exceeded my expectations! How beautiful! The picture online doesn’t do it justice. I know my daughter’s friend will LOVE it! We will be ordering these for any future bat mitzvah gifts (they are at that age, now…so I expect plenty!!! Thank you for this great product! My daughter and I would love your tote! THANK YOU!"

Nichole Galinkin

"You guys rock! We just ordered yesterday and you already sent the item----with a gift, too! Thanks so much for your great service! Also.... my daughter received a bracelet from you for a bat mitzvah gift (last month) and really liked it---- which is the reason we looked at your jewelry for this next item. Thanks so much and Happy Chanukah!"

"P.S. We plan to shop more from your co. and also to refer you to others.Take care!"


"I had to write to thank you for your incredibly prompt filling of my order. The disk is perfect, the chain is a perfect length and I am amazed that it arrived so quickly.I will recommend you most highly to family and friends. I have never written to anyone for a business transaction but you deserve to be commended and recommended. Thank you."

Barbara Kupferberg

"Thank you so much. I collected my parcel from the post office today. The ring is beautiful, prettier than I imagined."


"Good prices, merchandise arrived quickly, and was just as looked on computer. Used merchant twice and both times very happy."


"I love your things- they are dainty and always perfectly made!!!"

"It is so refreshing to receive good customer service!! You can be sure I will buy from you again and recommend you to my family/friends!"


"Dear Paula,they just arrived.We are overjoyed:)Thank you for making our celebration so special.I hope we can wait until Sunday the 18th to wear them:)I wanted something special for our 45 years of love and this says it all:)You are a very talented woman":)


"I bought a necklace today at Bloomingdale's and met Fran. She is lovely and your jewelry is spectacular. Thanks for being a great designer"


"I cannot say enough about my dealings with this merchant. I have placed NUMEROUS orders with this company and my expectations have been exceeded each time. The personal attention and care given to me, as a customer, were TOP NOTCH. I would HIGHLY suggest this company for use by anyone in the market for this type of merchandise. The inventory is extensive, fairly priced, and truly beautiful!! KUDOS to this merchant for doing such an outstanding job, on every front, to make shopping with them an absolute pleasure!!!!!!"


"This was the first time I bought from I was extremely pleased with their service, and when the gift arrived each piece was in its own little gift pouch. I would recommend them to all my friends."


"This vendor epitomizes what it means to be a super merchant. Their selection, prices and customer support are superb. You can't ask for better response time or quality of merchandise. I can't recommend them highly enough."


"They provided the fastest fulfillment and delivery. Awesome, as we couldn't wait to get our beautiful necklace. Plus, they are helping me to modify the jewelry to fit my 10 year old daughter. They have been very organized and professional with my request. They are more than attentive to what was unexpected in my purchase. Excellent customer service! Friendly, helpful staff. I will make sure to pass along their website to anyone who wants great Judiac jewelry. Beautiful stuff, too. Original designs at great prices."


"When a bracelet came with the wrong charm and was a bit small, I called their 800 number and customer service immediately shipped a new bracelet and included a 60 cent stamp to return the other. A quirk on the website had caused the wrong charm to be selected and customer service immediately had the website changed. Amazing service!"


"Having dealt with alefbet in the past, I know they maintain a high level of excellence in their product and their service."


"I love the personal service i get from Alef Bet. I have been an on-line customer there for years."


"Thank you Alef Bet for gifting the beautiful sterling silver crown charm necklace- it is fit for a princess!!!!!"


"Just a little note to say thank~you for the adorable little crown necklace.It's just precious!Now I feel like a queen!Looking forward to shopping!Thank~YOU again!"


"Hey guys, just wanted to thank you so much! Such quick shipping for an amazingly beautiful piece, thank you guys so much, my girlfriend loves it! You guys have a lifelong customer!"


"I just got my order in the mail - such beautiful pieces! Thank you so much for offering unique jewelry at affordable prices!"


"The Diamond Star of David necklace was a huge hit this weekend!! 'I LOVE THIS!!!' she exclaimed as she opened the gift! Thank you Alef Bet for the beautiful work you do!!"


"My daughter just got the initial necklace and she loves it! It is so delicate and pretty, GREAT JOB!"


"Just received my first purchase from Alef Bet, and I LOVE IT!! I purchased the complete healing bracelet, and it's lovely. Very unique. Thank you! I will definitely be buying more."


"We recently purchased your fabulous Woman of Valor necklace(with diamonds) for my sister. It is now her new signature necklace. She loved it.In fact,everyone did.Thank you for making our gift,the special one of the evening."

A & E

"I just wanted to say thank you again for the beautiful free ring you sent to me... I am in the early stages of my 2nd pregnancy, and on the day when I received your beautiful ring in the mail, I had just returned from my doctor's office where, even though it should have been too early to hear it, the doctor tried and successfully found my new baby's little heartbeat :) So when I came home and found your "luck" ring in the mailbox, I couldn't help but smile and say thank you!"


"Thanx so much we are looking forward our order . You prices are really fair and I give you credit for keeping the line fresh A lot of Judaica we see at the shows starts to run together and much of it looks unchanged since the eighties! I'm sorry we missed seeing you at the NYGF booth but we spoke at length to your mom and it was nice seeing the work again."

David Decca

"Hi - I just received my order and I wanted to let you know how pleased I am. The jewelry is absolutely gorgeous. I love both necklaces. They are of impeccable quality and I couldn't ne happier! Thank you so much for creating such beautiful jewelry."


"Terrific experience overall! I would highly recommend this vendor (and have) to friends and family! If only all my transactions were this fast, friendly and with such quality merchandise!"


"Super quick shipping, and beautiful packaging. This company is a pleasure to deal with."


"Finally got to the synagogue last night to put the merchandise in the shop display cases…the new Bohemian Hamsa neck with the pyrite beads wasn’t in the case for more than 10 minutes when it sold! And the triple hamsa neck. And the pearl and ruby hamsa bracelet. All on a Thursday night! Thanks again for creating wonderful pieces, at great prices. Shabbat Shalom Happy Mother’s Day!"


"Jewish Woman Magazine, Spring 2006 (Working) Relationship. For these moms and daughters, being together is good for business."

Sharon Boorstin

"One of Artistic Judaic Promotions' featured artists is Paula Brooks, a jewelry designer who also has her own website,, which sells her own Judaic jewelry, including the now ubiquitous necklaces and bracelets made with Hebrew letter beads. "Over the years Terry and I have gotten to be such good friends, every time we meet at a trade show we have dinner together," says Brooks. "Our daughters have become good friends, too."

"Like Heller, Brooks shares her business with her daughter. Alissa Brooks Haroush joined when she was a senior at UCLA. "Mom got so busy filling orders, she would call and ask me to come over and help," recalls Haroush, who at 34 is the mother of two and lives 10 minutes away from Brooks in Chats worth, California. "I found it fun and exciting, and, because I was in Judaic studies, it fit right in."

"Today, Haroush helps design the jewelry in addition to sharing the business side of the company. "Since Alissa was a little girl, we've done crafty projects together and we're a good pair because she has a different eye from mine," says Brooks. "I have to tell you, though, that of my three daughters, Alissa was the most headstrong when she was a teenager. I never would have imagined that we would be such good pair because she has a different eye from mine," says Brooks. "I have to tell you, though, that of my three daughters, Alissa was the most headstrong when she was a teenager. I never would have imagined that we would be such good friends as adults." Haroush echoes the sentiment. "When I was a teenager, I couldn't stand to be with my mom for five minutes," she says. "But now when we travel, we're together 24 hours a day and I love it. I've learned what a nice person she is and how enjoyable she is to be with."

"Both mother and daughter appreciate another advantage of an online, as opposed to a bricks-and-mortar, business. "Alissa has raised her kids right here in our home office," says Brooks. "How many women are lucky enough to see their grandchildren every day?" "When customers call and they hear kids in the background, they accept it," adds Haroush. "They get a kick out of our having such a strong family unit."

"Easy website and beautiful products at great prices. Have purchased many jewelry pieces in past years and love and wear them all."

Marilyn Handler

"Love this seller, website and jewelry. Highly recommend."

Jill Werner

"Very helpful with all my questions. lovely inventory."

Jennifer Kelley

"Beautiful things and super friendly."

Elizabeth Qualizza

"Chat option was also very helpful! Response time was immediate and the customer service representative was very helpful and friendly."

Anne Klump

"Great selection and beautifully presented! My husband had emergency triple bypass surgery on May 18. I bought him the Chai bracelet to remind him of his successful recovery and I purchased a bendel bracelet with a hamsa for myself! Love them both and will shop there again."


"Excellent shopping experience and jewelry is so beautiful. Thank you so much for the nice to meet you discount. You really are great business women."


"I liked your discount of 20% made it easy to buy this piece."

Sharon Tillis

"Received my order in a timely manner. Very happy with the product. Will order again."

Sheryl Sekine

"So far so good. I can't wait to hear from our daughter to see how she loves it.That will be the answer.The shipping was fast and my daughter loved it so much that she actually had tears.Thank you Alef Bet Jewelry and Paula for such beautiful work!! "

Cindy Seglin

"You know I love your stuff and your customer service is #1!!"


"It was easy to search for what i wanted. There were very pretty choices."

Jacqueline Melinger

"Great Service..I always order from you, never a second thought, thank you!"

Annette Doner

"I bought a necklace from you at the URJ Biennial, and love it so much I wanted to add a few others to my collection to use as future gifts."

Rebecca Coplon

"Absolutely LOVE both of my bracelets! Great customer service and lovely products."

Beth Messina

"Always love your site!!!! Been shopping it about 12 years and am always happy!!!!!"


"Love, love, love your products and the owners are wonderful. Awesome Customer service"

Lisi Deitz

"Love everything about you!!! I always get compliments on my jewelry. Great quality and selection and great prices!"


"The ordering was user friendly, the product is beautiful and the delivery was under a week. I always look forward to their new product lines."

Jeri Wexler

"I Love AlefBet by Paula. Beautiful jewelry at affordable prices!"

Debbie Goldin

"I have purchased from Alef Bet by Paula for many years and are always impressed with the quality of the merchandise as well as the superb customer service."

Leslie McGuigan

"Beautiful merchandise and right down my alley! I love hamsa hands, evil eyes, and the tree of life and have several pieces of jewelry for each."

Karla Johnson

"I have purchased a few times before with you and have been extremely happy. I will continue to shop with you!!!"

Chris Laufer

"I have purchased several items from alefbet and have always been satisfied. Their merchandise is always unique and service is excellent."

Shana Davids

"Alef Bet is amazing - the jewelry is so beautiful, special, and unique, but more importantly, the designers are so helpful and nice. Even though I am far from them geographically, on the other side of the country, shopping with Alef Bet feels like I'm visiting a favorite store around the corner. One time, there was a mail delay (not their fault at all), and they stopped at nothing to help track down the package for me. I have been so happy with everything I've purchased. I completely recommend Alef Bet!!"

Randi Rothberg

"We were so pleased with the quick response to our order and the delivery we needed to have in order to make it work for our Valentine Give Away and store specials. Amazing Customer Service!"

Tresha Kramer

"I love Alef Bet jewelry! It's well crafted and beautiful, and I always find the perfect gifts! Thank you for the outstanding customer service!!"

Mona Sethi

"I have been purchasing jewelry from Alef Bet for quite a number of years, and have always been incredibly happy with each purchase. Alef Bet is one of those very rare companies where the products are beautifully made, special in their meaning, and a customer service experience that exceeds all expectations. The Hamsa Bendel bracelet is ALWAYS my "Go To" gift. It lets the special friend in my life know that I love her, think of her, worry for her, and hope for her. It's a beautiful way of showing I care."

"I have ordered from Alef Bet before, and have been pleased with my purchases. I have also been very pleased with your Customer Service, when I needed to return an item!"

Berta Calechman

"This will be my third cable bracelet! They are my favorite jewelry pieces!"

Debbie Blumenthal

"I love shopping with you! Everything I have ever ordered has been better than I expected it to be!"

Marjorie R.

"Very easy to shop on AlefBet, and their products are wonderful! I usually receive my purchase in a very short time. If I have any questions, response time is almost immediate, and they go out of their way to accommodate their customers."

Berta C.

"The website was easy to navigate and had no problem locating exactly what I was looking to purchase."

Lori S.

"I have really enjoyed the items I purchased and I receive compliments whenever I wear them."

Diana P.
Paula Brooks and Alissa Brooks Haroush